The task set was to Evaluate the effectiveness of the management of a branded product or service of your choice'. This task was to be carried out in groups of people 10 people from the AEF117 students, who could work together to interpret the task how they wished. These groups were put together by lecturer Stuart Challinor, based on our results from completing an individual Belbin profile, which was comprised from a series of questions which asked about how we tend to work within a team. The following students were in Team 5-
Richard Stephen Heys
Summary of Meetings
The following table shows a summary of the occasions on which Team 5 met, where this took place and the topics that were discussed.
DateLocationMembers PresentTopics Discussed
In the Management Lecture in which our teams were decided
Philippa Lucas, Andrew McQueen, Adam White, Sarah Williamson, Laura McEwan, Harriet McCann On this occasion those present swapped names and numbers to allow communication
All team members present
Discussion of the task set, and exchange of initial ideas for a product or brand. The main 3 that were discussed were Powerade' Chelsea Football team and Cadbury's'.
Men's Bar, Student Union
Philippa Lucas, Andrew McQueen, Adam White, Harriet McCann, James MellorDecision made to look at Cadbury's as a brand and Dairy Milk' as a specific product. Because they were such household names, which would allow the audience to relate to our speech. We allocated each member a research topic
Wednesday 2nd November
Castle Leazes Computer Cluster
Philippa Lucas, Andrew McQueen, Adam White, Sarah Williamson, Laura McEwan, Harriet McCann Pieced together the information and began the creation of the presentation by selecting the key information
Sunday 6th November
In my Flat (16D) in Richardson Road
Myself, Andrew McQueen, Adam White, Sarah Williamson
Last minute checks to ensure that the PowerPoint created ran smoothly and the speech would coordinate with this.
Once we had recognised the workload we felt it was a good idea for us to split the research and delegate different topics to each member (at the Men's Bar' Meeting), therefore this would quickly gather a breadth of information. This is how the tasks and research were split between the group:
Sarah Williamson Research on History of Cadbury's
Philippa Lucas Creation of the PowerPoint, and special effects and images added Adam White General Research
Andrew McQueen Presentation of the PowerPoint to the class Victoria Powell General Research
Laura McEwan General Research
Richard Steven Hays General Research
Phillip Buckley Competition Analysis
Harriet McCann Research of advertising methods use
James Mellor General Research
These decisions were made based what we each wanted to look at specifically, and on which we felt our strengths were, for example, Andy, who was a strong public speaker, opted to present to the rest of the class. Or in some cases we had to delegate tasks via email because these members were not present.
The Belbin Model
The Belbin Model of team roles was created based on a series of observations of several hundred groups whilst they performed a set task. From these studies, and through the assessment of personality traits and intellectual styles, Belbin identified nine different behavioural roles within each group. Dr Meredith Belbin identified a team role as "A tendency to behave, contribute and interrelate with others in a particular way" The combination of the nine team roles outlined by Belbin were said to create effective group formation' . However it was not necessarily compulsory for each group to have each of the nine roles, but a balance between...