Team A Marketing Plan
Coin-Free Laundromat and Internet Cafe
University of Phoenix
MKT/421 - Marketing
October 04, 2010
Team A has decided to use a product and service that has long since been introduced into today’s market. The organization marketing this product and service has not been officially given a name. These products and services are a necessity in today’s busy society; used to give busy individuals the benefit or advantage of providing them with the necessary clean clothing used daily as well as additional perk services. To guarantee success in this market, a strategic marketing plan is necessary to ensure the products and services have proven to be adequate within the industry. This paper will define the marketing plan for this Coin-Free Laundromat and Internet Café.
Marketing is a vital component in ensuring the success of any business or organization. Whether it is a small business, or a multimillion corporation, marketing cannot be disregarded in the process if the business or organization is to secure profitability and ultimately success. The following paper will provide an integration of previous marketing plan phases as assigned; a correlation of all market plan phases as assigned to Team A.
This plan will provide a definition of the organizations vision and goals. It will also provide a foundation that will describe the products and services of the organization, an explanation on the importance of marketing, SWOTT and competition analysis, and finally the many strategies used to ensure the success of the organization.
Our organization selection is a Coin-free Laundry service with an Internet Café. We are strategically located within seconds on the main strip mall shopping centers of the main college campus. Our Internet Café will provide an unique form for the college student to be able to use the café as a place to study,... [continues]
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