A330: PRODUCT DEVELOPMENT AND STRATEGIES
LECTURER: Mr. J. Mateo
Student Name/ID: Sony Surendran 09093103
PRODUCT DEVELOPMENT AND STRATEGICS
Course work 1
Consider any consumer product that you think needs improvement. a. Why is improvement necessary?
b. What improvement do you think, should be made on the product? c. How will these improvements affect the marketability of the product?
Product: TATA NANO: The world’s cheapest 4-door hatch back car.
Tata Nano is a rear-engine fixed city car able to travel four adults, built by Tata Motors(India). Targeting primarily for the Indian market. The car has a fuel economy of around 26 kilometers per liter of petrol on the highway and around 23 kilometers per liter in the city riding conditions. It announced at the 9th annual Auto Expo on January 10, 2008, in New Delhi, India by TATA’s Managing director RATHAN TATA. The Nano had its commercial launch on March 23, 2009 and a booking period from April 9 to April 25, generating more than 200,000 bookings for the car. The Nano cars started sales to Indian customers after July 17, 2009 with a starting price of Rs 100,000, which is approximately equal to S$ 3,125 or US$2,232 as of March-21 2010. The dual cylinder 624cc petrol engine is an all aluminium unit and is rated at 35 BHP (5,250 rpm) with 48 NM of torque (3,000 rpm). The rear mounted engine transfers power directly to the rear wheels.
Why is improvement necessary?
Tata Nano is an iconic automobile, also the cheapest 4 door in the world but as a proud owner of this small car I am expecting bit more modifications that can be done without much more price variation. Another way company can provide different variants with slight price differences.
* Position of the battery is below driver seat and noticed excessive heat from the wire terminals. * Wheels only use 3 bolts for...