Tata's Nano is not a car, it's a PHENOMENON. Tata Nano is undoubtedly being looked upon as the next big (actually small) thing. With a lot at stake on Nano, its success is extremely crucial. Let's delve into what all has been to market (online+offline) the car of the year. Online Marketing:
1) Website: TataNano.com A website dedicated to Tata Nano was up and running since January last year. The website saw huge spurts in traffic when it was the website was released and when the car was launched.
The folks at Tata have a done a good job at building a beautiful website which experience wise is also good. The major sections of the site are a) Galary (both pictures and videos) b) Game(rather Link to a nice virtual driving game by Zapak) c) Community d) Why Nano? e) Booking Details The website is quite informative and easy to navigate while the chat feature is either programmed or buggy. The site also has a forum which is slightly active and has no signs of involvement by officials from Tata.
2) Social Media: There are definitely some efforts to use social media to market the car. Not sure if there's an elaborate strategy behind it all but here's what's being done.
a) Blog:
Though it's certainly a step in right direction but clearly it's a semi baked and half hearted effort with just two posts on the blog(managing 71 and 20 comments respectively) and no official replies to the conversation. b) Orkut: Orkut is one of the most popular social networking platforms in India and thus an obvious choice to pitch. There's a user profile for Nano which has a few pics and videos and has around 350 friends. Also, there's a group dedicated to the care which has around 11,000 members. The group was started back in May, 08. c) Facebook: Facebook is also a top networking site amongst Indians and there are some attempts to market Nano here too. There's a fan page for the car with about 6000 fans, a few videos and picture albums. Here again the interaction levels from... [continues]
1) Website: TataNano.com A website dedicated to Tata Nano was up and running since January last year. The website saw huge spurts in traffic when it was the website was released and when the car was launched.
The folks at Tata have a done a good job at building a beautiful website which experience wise is also good. The major sections of the site are a) Galary (both pictures and videos) b) Game(rather Link to a nice virtual driving game by Zapak) c) Community d) Why Nano? e) Booking Details The website is quite informative and easy to navigate while the chat feature is either programmed or buggy. The site also has a forum which is slightly active and has no signs of involvement by officials from Tata.
2) Social Media: There are definitely some efforts to use social media to market the car. Not sure if there's an elaborate strategy behind it all but here's what's being done.
a) Blog:
Though it's certainly a step in right direction but clearly it's a semi baked and half hearted effort with just two posts on the blog(managing 71 and 20 comments respectively) and no official replies to the conversation. b) Orkut: Orkut is one of the most popular social networking platforms in India and thus an obvious choice to pitch. There's a user profile for Nano which has a few pics and videos and has around 350 friends. Also, there's a group dedicated to the care which has around 11,000 members. The group was started back in May, 08. c) Facebook: Facebook is also a top networking site amongst Indians and there are some attempts to market Nano here too. There's a fan page for the car with about 6000 fans, a few videos and picture albums. Here again the interaction levels from... [continues]
Cite This Essay
- APA
-
(2010, 08). Tata Nano. StudyMode.com. Retrieved 08, 2010, from http://www.studymode.com/essays/Tata-Nano-390264.html
- MLA
-
"Tata Nano" StudyMode.com. 08 2010. 08 2010 <http://www.studymode.com/essays/Tata-Nano-390264.html>.
- CHICAGO
-
"Tata Nano." StudyMode.com. 08, 2010. Accessed 08, 2010. http://www.studymode.com/essays/Tata-Nano-390264.html.
