Tata Nano

Only available on StudyMode
  • Topic: Tata Nano, Tata Motors, Maruti 800
  • Pages : 4 (950 words )
  • Download(s) : 864
  • Published : February 11, 2009
Open Document
Text Preview
TATA NANO

"Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata Nano on 10th January 2008, at the 9th Auto Expo 2008 in New Delhi. Tata Nano car, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500. The dream of People's Car has come true.

Ultimately the most talked Rs. one lakh car Tata Nano (also called lakhtakia car in common man's language in India) having the tag of world's cheapest Car, has been launched with much fanfare. Nano launched by Tata Motors is going to change the face of Indian automotive industry for the second time after the launch of Maruti 800 in the year 1983. Braking the technology barrier Tata Nano will open new vistas in Car segments in the automobile market.

People's Car Tata Nano after 100 years
It was the year 1908 when Ford Motor's Model 'T' was launched with a price tag $ 19,700 having the engine of 20 Horsepower (hp) and then in coming years Volkswagen's 'Beetle' (1956) and the British Motor's 'Mini' (1961) were launched having price of $ 11,333 and $ 11,777 respectively. These Car models brought the Car within the reach of millions of customers. Now exactly after 100 years in 2008 Tata Motors have launched 'Nano' having the price tag of $ 2,500 with an engine of 33 hp, making the cheapest Car ever made. So with the launch of Nano, Tata Motors has made India proud in the world and also proved the technological mettle of India.

Bumper to Bumper Tata Nano Competition

Car ModelEngine CapacityMileageEx-showroom Price in Rs.
Tata Nano624 cc20 kmpl1...
tracking img