Tata Motors Swot Analysis

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MANAGEMENT PROJECT

SWOT AND STEEPLED ANALYSIS OF TATA MOTORS

BY:
Kosuru Sai Malleswar (SC09B093)
Dhruti Ranjan Gaan (SC09B017)
Kshitiz Sinha
(SC09B125)
Kumar Harshit
(SC09B144)
L. Deepak
(SC09B074)

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TABLE OF CONTENTS

ABSTRACT.................................................................................................................................................. 3 INTRODUCTION ........................................................................................................................................ 4 SWOT ANALYSIS ...................................................................................................................................... 4 Strengths .......................................................................................................................................... 5 Weaknesses ...................................................................................................................................... 7 Opportunities ................................................................................................................................... 8 Threats ............................................................................................................................................. 8 STEEPLED ANALYSIS .............................................................................................................................. 9 Social ............................................................................................................................................. 10 Technological................................................................................................................................. 11 Economical .................................................................................................................................... 12 Environmental ................................................................................................................................ 13 Political .......................................................................................................................................... 15 Legal .............................................................................................................................................. 16 Ethical ............................................................................................................................................ 17 Demographical ............................................................................................................................... 19 CONCLUSION ........................................................................................................................................... 21 BIBLIOGRAPHY ....................................................................................................................................... 21

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Abstract
This report is a brief SWOT and STEEPLED analysis of TATA motors. TATA motors is the leading automobile company of India, and also having a major share outside the country. To make any company successful it‟s very much required to analyse different factors those can influence company‟s performance. SWOT and STEEPLED covers most of the factors from a manager‟s point of view.

Through this report we are trying to show the strength and weaknesses that are present in the company. What are the opportunities the company have? And what are the threats to the company?
Again we are showing the different factors like politics, economy, legal, technology etc. which are having influence on the company as well as environment, social, ethical, demographical etc. influence of the company. We have also covered the actions taken by TATA motors to i mprove some of the fields.

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Introduction
Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become India‟s largest automobile...
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