Tata Motors - Crisis and Recovery

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  • Topic: Tata Motors, Tata Nano, Fiat
  • Pages : 4 (1141 words )
  • Download(s) : 192
  • Published : November 7, 2009
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Submitted to: R. Thankur
Submitted by_:_
*Group 10* (FT-B*2*)
Arpita Kharbanda (08FT-071)
Hardik Semlani (08FT-079)
Himanshu Goyal (08FT-081)
Kanika Nagpal (08FT-082)
Manasi Gupta (08FT-085)
Table of Contents
“It is our ability to anticipate the future, and react accordingly that will determine our success.” Henning Holck-Larsen
{text:bookmark-start} Introduction {text:bookmark-end}
Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer. Established in 1945, Tata Motors has over 4 million vehicles plying on Indian roads. The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing two new plants at Dharwad (Karnataka) and Sanand (Gujarat). The company’s dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea’s second largest truck maker. Rechristened Tata Daewoo Commercial Vehicles Company, it has launched several new products in the...
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