Tata Motors

Only available on StudyMode
  • Download(s) : 158
  • Published : April 10, 2013
Open Document
Text Preview
TATA MOTORS LTD.
“Leading the Future”

Company Background

Tata Motors Ltd (TML), widely known as TELCO, is one of the oldest Indian automobile companies. The company was established in 1945 as Tata Engineering and Locomotive Co Ltd (TELCO), primarily to manufacture locomotives and other engineering products. The company's first automobile, a commercial vehicle, was launched in 1954 in collaboration with Daimler Benz AG of West Germany. Today, Tata Motors is India's largest Indian automobile company with annual revenue of Rs.32, 125.3 crore (2006--07) and a manufacturing capacity of 6.8 million vehicles. The company claims to be the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. The company is the leader in the Indian commercial vehicles space and the third largest in the Indian passenger vehicles space with presence in compact, mid--size car and multi--utility vehicles. These automobile segments together accounted for nearly 93 per cent of the company's revenues in 2006—07.

The company's manufacturing base is spread across Jamshedpur in east, Pune in west and Lucknow in the north. The company has a huge nation--wide dealership, sales, services and spare parts network comprising points. Its global presence includes assemblies in Malaysia, Bangladesh, Ukraine, Kenya and Russia. Tata cars, buses and trucks are also being separately marketed in several Countries in Europe, Africa, the Middle East and South East Asia. TML's largest industrial joint venture is with the Italian auto major -- Fiat Auto to manufacture passenger cars, engines and transmissions for the Indian and overseas markets in India entered in 2006. It has also formed a JV with Marcopolo, a Brazil based buses and coaches body-builder in 2006 and and with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickups in Thailand in 2006.

The company developed India's first indigenous light commercial...
tracking img