“ORGANIZATIONAL ANALYSIS OF TATA CONSULTANCY SERVICES (TCS) LTD” FOR
PARTIAL FULFILMENT F OR THE AWARD OF THE DIPLOMA OF
POST GRADUATE DIPLOMA OF MANAGEMENT(PGDM)
SUBMITTED TO SUBMITTED BY Prof. Shabnam Siddqui Ms. Nisha Kumari Enrollment No. UIMS-PGDM-10-035 Batch: 2010-2012 UDAI INSTITUTE OF MANAGEMENT STUDIES
As a part of my syllabus of PGDM programme in Final year, I was assigned some Practical and theoretical project work. Study of management will be immaterial if it is not coupled with study of financial aspect of the business. It gives the student an opportunity to learn the connection between comparison & execution to test & verify application of theories & help in the comparison of management theories and practice. The study gives a chance to know about the profitability and financial position of the firm. I have chosen TCS which is a $14.5 Billion Global company in Information Technology Services, R&D Services, and Business Process Outsourcing. This report contains the analysis of the 8 years data of the company. In the Scenario Analysis of the company we have included the company’s industrial GDP, its Market Share, Market Capitalization, Market Growth, HR policy etc. some other reason of choosing this segment are; * Highly versatile & innovation oriented sector
* Large number of employees are working
* Highly challenging job opportunities
* High growth opportunities
* Work on international project
* Platform to show the difference dimension of talent
With a sense of gratitude and respect, I would like to extend my heartiest thanks to all of those who provided help and guidance to make this project a big success. No Project is ever the outcome of single individual’s talent or effort. This work is no exception. This project would not have been possible without the whole hearted encouragement, support and co-operation of our guide, friends and well-wishers. Although it is not possible for us to name and thank them all individually, I must make special mention of some of the personalities and acknowledge our sincere in debtness to them. The successful completion of this project rests on the shoulder of many persons who have helped us directly or indirectly. I wish to take this opportunity to express to all those, without whose help, completion of this project would have been difficult. I am indebted and thankful to all the individuals who have guided, advised, inspired and supported me in making this project a success.
My gratitude to my honorable guide Prof. (Dr.) Neeran Gautam for giving us the opportunity for developing the project and his able guidance, inestimable motivation and constant encouragement throughout our project. Without his help this project would never have been realized in its entirety. I would also like to express my gratitude to my immediate project supervisor Dr. Ruby Dwivedi for her immense help in this project.
SL. NO.| TOPICS| PAGE NO.|
1| Introduction to the company| 6|
2| Introduction to IT industry& TCS strategic Analysis| 10| 3| External Analysis| 13|
4| External Environment- PESTLE Analysis| 15|
5| Porter’s 5 Forces model: IT Industry| 17|
6| Company Overview| 20|
7| SWOT Analysis| 23|
8| TCS’ Strategy Analysis| 26|
9| BCG matrix of Tata Group| 30|
10| BCG Matrix for TCS| 32|
11| TCS Joint ventures Annexure| 37|
11| Board of director|...