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Team Tata Motors

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Tata Motors Limited (TML)
Team Project
C562 – Developing Strategic Capabilities
November 24th 2008 – February 29th 2009
Indiana University – Kelley School of Business
Team Members:
Krishna Tavvala
Matthew Brinker
Peter Eshelman
Andrew Matuszak
Rahul Shankar

C562 Developing Strategic Capabilities– Team Project: TATA MOTORS LIMITED Krishna Tavvala, Matthew Brinker, Peter Eshelman, Andrew Matuszak, Rahul Shankar

Team Tata Motors

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TABLE OF CONTENTS
TATA MOTORS CORE IDEOLOGY........................................................................................... 5 TML’s BIG, HAIRY, AUDACIOUS GOALS (BHAGs) .............................................................. 7 TML’s PROMINENT STRATEGIC BUSINESS UNITS (SBUs) ................................................ 8 PROJECT SBU............................................................................................................................. 10 TATA MOTORS LIMITED......................................................................................................... 11 FINANCIAL PERFORMANCE .................................................................................................. 11 COMPETITIVE ANALYSIS ....................................................................................................... 15 A New Playing Field ................................................................................................................ 16 Marquee Brands....................................................................................................................... 17 Overall Competition ................................................................................................................. 18 Other New Entrants ................................................................................................................. 19 Supplier Relationships ............................................................................................................. 20 Strategic Alliances.................................................................................................................... 20 BRUTAL FACTS ......................................................................................................................... 21 CORE COMPETENCES .............................................................................................................. 24 Corporate Governance, Management & Human Resources ................................................. 24 Research & Development......................................................................................................... 25 Purchasing & Supplier Relations ............................................................................................ 26 Manufacturing ......................................................................................................................... 26 Distribution Process ................................................................................................................. 27 Social & Environmental Initiatives ......................................................................................... 28 Information Technology .......................................................................................................... 29 Brand Image & Marketing ...................................................................................................... 30 DEFICIENCIES............................................................................................................................ 31 Government & Public Relations Influence ............................................................................. 31 FOX OR HEDGEHOG? ............................................................................................................... 32 CUSTOMER...
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