Tasty baking company was established/incorporated in Feb. 25 1914 in Pennsylvania by Herbert C. Morris and Philip J. Bour. By supplying freshly baked cakes the company grew rapidly, exceeding 1million sales by 1918
Company/ organizational position
Increase shareholders value through leveraging the Tastykake brand.
Increase sales through companies core routs, new intuitive and strategic partnership
Finding partners to larger direct store delivery system
Be more customer diverse organization to deliver what customer wants
Commitment to shareholders, to make the best out of knowledge and expertise and make better sweet goods than anyone else.
To use the expertise gained in mass merchandise market to enter in store bakery market and which requires only little investment of resources.
Past and current strategies
Tasty baking company has entered in partnership with Kroger stores one of the largest grocery chains to distribute Tastykake which gave Tastykake brand legitimacy and established distribution foothold in new territories.
Tasty baking company also joined up with Merita bakery division of interstate bakeries corporation to sell Tastykake cakes and pies in Florida and Georgia
Tasty baking company has also got in distribution agreement with Frito-Lay but due to incompatible delivery schedule agreement was terminated eventually.
At same time tasty baking company has made marketing agreement with 500 Wawa convenience stores.
Tasty baking company has implemented business strategies to meet future challenges, upgrade and enhance existing facilities.
Intensity of rivalry
Tasty baking company consider as "everything .that you might consume as a snack" as competition. Competition also includes regional or local bakeries. Main competitors were interstate bakeries, McKee, Entenmanns. In US market tasty baking company takes 5% of market so the... [continues]
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