Task 1:Investigate the planning principles and range of tools and techniques involved in developing a marketing strategy L.O. 1.1: Provide a clear and accurate outline of the planning principles and involved in developing a marketing strategy for your company. L.O. 1.2:Describe and critically evaluate a range of tools and techniques used to produce a strategic marketing plan for your company. L.O. 1.3: Compare and contrast the BCG Matrix and Product Life Cycle. Describe how it can be used to develop a marketing strategy for your company.
L.O. 1.4: Compare and contrast Porter’s Five Forces Model and SWOT Analysis. Explain how it can be useful in formulating a marketing strategy for Company.
(Word limit: 1200 words)
1.1, 1.2, 1.3, 1.4,
Task 2:Examine a range of marketing strategy options
L.O. 2.1: Describe Porters generic strategies and explain how it can be useful to your company’s marketing strategy.
L.O. 2.2: Compare and contrast the General Electric model and Shell Directional Policy Matrix and explain how your company can apply them In their marketing strategy.
(Word limit: 1200)
M1, M2 ,M3
Task 3: Explore the implications of changes in the marketing environment for organisations
L.O. 3.1: Assess the current impact of changes in the marketing environment and its implications to your company marketing strategies.
L.O. 3.2: Analyze how your company can respond to the changes in the marketing environment enumerated in 3.1.
L.O. 3.3: Specify how a range of functional areas may develop to contribute to the achievement of your company’s marketing objectives over at least three (3) years.
(Word limit : 1200)
3.1, 3.2, 3.3
D1, D2, D3
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