Introduction : Target is a superstore designed to sell a more stylish product at affordable price. Their stores include all different types of products ranging from clothes to furniture, to electronics and household products. They are an upcoming store with excellent growth potential in a wide competitive market. Target is well positioned to learn from Wal-Marts mistakes as well as some of their other competitors.
I. Strengths - Target is well positioned to experience sustainable growth through its solid customer base, exclusive product lines, positive marketing, and its growing credit card business.
II. Weaknesses Target is a company that could improve in several different areas including their strategic operations, strategies about pricing, advertising to their customers, dealing with their two other divisions, and future investments.
III. Opportunities -
IV. Threats Target is company that have threats from different sources. They have competition from different products and companies, a gap in production, and threats that are involved with who invests in this company.
Sustainable Growth Potential
In 2004, there were 1,172 Target and 136 Super Target giving a combined total of 1,306 stores. Total square footage has increased 8.2% from 2003 and the company has a strong network of 25 warehouses in place supplying their stores. In times past, stock outs occurred at stores hurting sales and steps have been taken over the last few years to build up the infrastructure supplying the stores. Target is growing at a sustainable rate and plans on operating about 2000 stores by the end of the decade. Target should not experience cannibalization like Wal-Mart is experiencing for some time since there are not nearly as many Targets as there are Wal-Marts. Target also target large suburbs and cities that have people that do not want to shop at Wal-Marts for ethical and socio economic reasons. The... [continues]
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