University of Phoenix
January 27, 2013
Target Corp. is one of the largest retailers in the country, currently at 1,699 stores. In 1902 George Draper Dayton bought the Goodfellow Dry Goods store in Minneapolis, and went through various names before deciding on naming the store Target. Target takes pride in giving back to the community whenever they can. As a corporate citizen, Target works bring families together as well as their store’s communities through innovative programs and partnerships. According to Target’s corporate responsibility report, “Target contributes 5% of their annual income to programs that inspire learning, make families and communities safer, and make the arts affordable and accessible” (2013). Another way Target gives back to their community is they volunteer hundreds of thousands of hours of their time and technical expertise to nonprofit organizations each year. Diversity is very important to the corporation and they display is by their hiring of team members and development, merchandise and marketing, and community programs and contributions. The corporation believes in building a team of people with different backgrounds distinct experiences, and unique points of view-reflecting the communities where they live and work (2013). Target works in close partnerships with suppliers all around the world, with the goal of improving their product innovation, delivering more value to their customers, and having affordable prices. Their mission reflects their goal. “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand promise” (2013).
Target’s social initiative is based on the communities that they supply too. It has been concluded that their vision statement...