target of heineken
TARGET
Differentiated marketing strategy with many kinds of product is used by Heineken Company in order to bring more choices for their customers. Besides, that strategy can help Heineken maintain their brand as the world’s fourth largest brewer and meet the demands of their users and buyers.
In particular, with the advanced technology and modern machinaries, Heineken also select carefully clean ingredients include purest water, malted barley, hops and yeast, producing two main kinds of beer such as Heineken Pilsener, Heineken Light that are very popular in Viet Nam market. The beer is made to be suited to each product with the different volume of alcohol. The principal target marketing that Heineken Company aims to sell their products is from the ages of 18 or 22 (depending on a country’s legal minimum dringking age) to 35.
Moreover, their products are created towards the customers who have high income compared to the general society; they may be business people or wealthy people and live in urban. Besides, Heineken also focusing on are bars, disco or night club however this is not the part of regular customers and very loyal as well.
The reason why Heineken choose that age for their targer market is that these people are the major factor of beer consumption in Viet Nam. These segments are young and modernize, therefore they contact very quickly the new technologies, it is easily for Heineken to advertise and promote their brand. Moreover, they are mostly business people who must use beers in the meeting or parties for friend relationships or diplomacies. Because of the high salaries, they will choose Heineken, the beer that cannot damage their health as well.
Differentiated marketing strategy with many kinds of product is used by Heineken Company in order to bring more choices for their customers. Besides, that strategy can help Heineken maintain their brand as the world’s fourth largest brewer and meet the demands of their users and buyers.
In particular, with the advanced technology and modern machinaries, Heineken also select carefully clean ingredients include purest water, malted barley, hops and yeast, producing two main kinds of beer such as Heineken Pilsener, Heineken Light that are very popular in Viet Nam market. The beer is made to be suited to each product with the different volume of alcohol. The principal target marketing that Heineken Company aims to sell their products is from the ages of 18 or 22 (depending on a country’s legal minimum dringking age) to 35.
Moreover, their products are created towards the customers who have high income compared to the general society; they may be business people or wealthy people and live in urban. Besides, Heineken also focusing on are bars, disco or night club however this is not the part of regular customers and very loyal as well.
The reason why Heineken choose that age for their targer market is that these people are the major factor of beer consumption in Viet Nam. These segments are young and modernize, therefore they contact very quickly the new technologies, it is easily for Heineken to advertise and promote their brand. Moreover, they are mostly business people who must use beers in the meeting or parties for friend relationships or diplomacies. Because of the high salaries, they will choose Heineken, the beer that cannot damage their health as well.