The common characteristic between the target visitors are related to the income class. Since the admission fee of Hong Kong Disneyland is not cheap, about $400 per adult, and $300 per children. At least middle class families could afford this admission fee. Also the souvenirs inside the theme park are only available there, that’s why the price of them is relatively high.
Hong Kong Disneyland is designed for guests to leave the real world and enter one of fantasy, imagination and adventure. This aim makes customers expect a magical experience, no matter the custom of character or the decoration of the theme park. They also expect the various types of rides and on-site activities in order to fit their primary needs for visiting a theme park- to entertain themselves.
Moreover, Hong Kong Disneyland plan to add their admission fee to $450 per adult because of the expansion. Visitors will expected more on-site activities than before.