Financial Outcome: Website will bring global expansion for growth in sales
All of Target’s stores are located within the United States. This limits sales opportunities for the corporation, and this is why Target has plans to expand mobile and online capabilities for shoppers as well as examining possibilities for international store expansion. Target already proved successful at this by opening stores in Hawaii and Alaska, outside the contiguous states. Target has always been a leader when it comes to innovative products. Target’s website is one area where creativity and innovation could be utilized. Target’s website as of now appears cluttered and navigation can be troublesome. Further development of the website would allow for greater control over the company image. Also, website statistics could be manipulated into usable information for the company. This would certainly deliver profitable market share growth in the upcoming years.
Financial Outcome: No increase or decrease in sales
Target’s main marketing strategy is...