Target Case Study
Target Case Study:
SpotCare
Table of Contents__________________________________
Target’s Current Situation: An Introduction …………………………………………………………………………….. 3
SWOT Analysis: Target Corporation ………………………………………………………………………………………... 4
Accessibility Trends: SpotCare® …………………………………………………………………………………………………..………… 6
Health Savings Passes and Their Benefits ………………………………………………………………………………………………. 7
Medication Compounding: The Convenient Way Out ……………………………………………………………………………. 7
From On-Line to In-Store: Pharmaceutical and Home Health Care Supplies ………………………………………….. 8
Prescription Home Delivery Service: Bringing the What, Where and When Home ………………………………… 8
Mail Order Prescription and Health Care System: The Whole Delivery Package ………………………………….. 10
SWOT Analysis: Target SpotCare® ……………………………………………………………………………………………………….. 13
Financials: SpotCare’s® Cost of Implementation ………………………………………………………………………………….. 15
Works Cited/ Links Used for Financial Data …………………………………………………………………………………………. 18
Target’s Current Situation: An Introduction_____
According to research found by Target, "Today, 13 percent of the U.S. population is over 65. On average, people over the age of 60 use about three times as many medications as those under that age. By 2030, Americans over the age of 65 will represent about 20 percent (69 million) of the population." The average age of a Target customer is 42. One of Targets biggest threats is losing these customers to other competing pharmacies. Because of this, Target it looking into expanding their target market to better fit their current customers as they mature, as well as reaching out to those who have already matured. Target could achieve this by satisfying home health care and other over-the-counter needs of seniors.
SWOT Analysis: Target Corporation____________
Strengths | Weaknesses | * One of the best known retail brands; they are perceived as innovative/fashion-forward and trendy, continually
SpotCare
Table of Contents__________________________________
Target’s Current Situation: An Introduction …………………………………………………………………………….. 3
SWOT Analysis: Target Corporation ………………………………………………………………………………………... 4
Accessibility Trends: SpotCare® …………………………………………………………………………………………………..………… 6
Health Savings Passes and Their Benefits ………………………………………………………………………………………………. 7
Medication Compounding: The Convenient Way Out ……………………………………………………………………………. 7
From On-Line to In-Store: Pharmaceutical and Home Health Care Supplies ………………………………………….. 8
Prescription Home Delivery Service: Bringing the What, Where and When Home ………………………………… 8
Mail Order Prescription and Health Care System: The Whole Delivery Package ………………………………….. 10
SWOT Analysis: Target SpotCare® ……………………………………………………………………………………………………….. 13
Financials: SpotCare’s® Cost of Implementation ………………………………………………………………………………….. 15
Works Cited/ Links Used for Financial Data …………………………………………………………………………………………. 18
Target’s Current Situation: An Introduction_____
According to research found by Target, "Today, 13 percent of the U.S. population is over 65. On average, people over the age of 60 use about three times as many medications as those under that age. By 2030, Americans over the age of 65 will represent about 20 percent (69 million) of the population." The average age of a Target customer is 42. One of Targets biggest threats is losing these customers to other competing pharmacies. Because of this, Target it looking into expanding their target market to better fit their current customers as they mature, as well as reaching out to those who have already matured. Target could achieve this by satisfying home health care and other over-the-counter needs of seniors.
SWOT Analysis: Target Corporation____________
Strengths | Weaknesses | * One of the best known retail brands; they are perceived as innovative/fashion-forward and trendy, continually
Cited: _______________________________________ "Generational Differences in Online Activities." Pew Internet & American (2009): Web "Community Mobility and Dementia." National Highway Traffic Safety Administration (2006): n. pag. Web. 11 Apr 2010. .