Target

Group 7 – Target (Focus: Cultural Diversity in the Workplace)

Target – Content of the Company

      A bull’s eye, the color red, and the slogan, “Expect more. Pay Less.”, are three very prominent and recognizable attributes of one of the most dominant discount retail stores in the USA. The objectives of the Target Corporation are to provide their customers with excellent service and high quality products at affordable prices. (Target Corporation)

      Target also aims at achieving Social Responsibility, “Obligation of an organization to behave in an ethical way” (Chap 3, Pg 58. Nelson and Quick) and to uphold Organizational Citizenship Behavior, “Behavior that is above and beyond the call of duty” (Chap 4, Pg 123. Nelson and Quick). These behaviors help the company create an ambiance of ethical corporate culture which in turn induces a sense of organizational commitment among its employees. Happier employees, who feel that their personal values are resonated in the company values, tend to be higher performing employees, far more loyal to the organization, and strive to give back to the society as well.

      Target is the second largest discount retailer in the United States, behind Walmart. The company is ranked at number 28 on the Fortune 500 as of 2009[update], and is a component of the Standard & Poor's 500 index. Target Corporation the American retailing company was founded in Minneapolis, Minnesota in 1902 as the Dayton Dry Goods Company. In 1962, the company opened its first Target store in Roseville. By 2002, it had expanded to 1147 units and sales reached $37.4 billion, and in 2003 it reached 1225 units and $42.0 billion in sales. (Target Corporation)

      Other than the main retail subsidiary, Target Stores, the company owns several other subsidiaries, which include: Target Financial Services (TFS) which issues Target's credit cards, through Target National Bank for consumers businesses, the Target Sourcing Services/The Associated... [continues]

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