Target’s annual reports and Form 10-K are very different but have similarities in verbal and visual strategies. The annual report of Target is very colorful and uses captions to grab the reader’s attention. In addition, it also has many pictures of the merchandise that Target offers to its consumers. The font is larger and easier to read, while the language is more formal and easier to comprehend. On the other hand, Target’s Form 10-K is mostly black and white with little color. The Form 10-K has no pictures and is a lot more direct. The font is smaller and the document is longer than the annual report. Lastly, the language is more complicated to understand and uses more business terminology. Both documents have charts and tables of Target’s financial information. Overall, annual reports are eye catching and colorful while Form 10-K are dull and plain.
The intent of Target’s annual report and Form 10-K are different. The annual report has information about Target’s accomplishments, activities, and why it... [continues]
Cite This Essay
(2011, 10). Target 10 K vs Annual Report. StudyMode.com. Retrieved 10, 2011, from http://www.studymode.com/essays/Target-10-k-Vs-Annual-Report-813174.html
"Target 10 K vs Annual Report" StudyMode.com. 10 2011. 2011. 10 2011 <http://www.studymode.com/essays/Target-10-k-Vs-Annual-Report-813174.html>.
- MLA 7
"Target 10 K vs Annual Report." StudyMode.com. StudyMode.com, 10 2011. Web. 10 2011. <http://www.studymode.com/essays/Target-10-k-Vs-Annual-Report-813174.html>.
"Target 10 K vs Annual Report." StudyMode.com. 10, 2011. Accessed 10, 2011. http://www.studymode.com/essays/Target-10-k-Vs-Annual-Report-813174.html.