Tanglewood Case Study
Organizational Summary
Tanglewood is a department store chain, that features variety of items such as clothing, appliances, electronics, and home décor. The company’s price policy can be described as moderate, targeting middle- and upper-income customers. Tanglewood main characteristic is an “outdoors” theme, that promotes healthy lifestyle. The company also outlines its design concepts’ simplicity and elegance. Tanglewood has originally started as a single store, which sold both outdoor clothing and equipment, designed themselves. The first success was brought to the founders of Tanglewood, Tanner Emerson and Thurston Wood, by a unique merchandiseand personable sales staff. These specific features led to opening several more stores. By the time Tanglewood spread out more, the owners were already sure that they have a good strategies regarding employee participation, customer satisfaction, and profitability. This was another reason and a confident step towards further expansion, which presented in purchasing already existing stores, but not building new ones. The founders of the company, Emerson and Wood, had been carrying out the managerial functions, however, the corporate administration was a matter of concern. So, the main priority of the company became the consolidation of its current management strategy. Tanglewood is a successful company, that is growing rather quickly, however, the management styles and human resource practices are different depending on the the location and period of establishment. Thus, the main goal of Tanglewood’s owners is seen as restructuring of their corporate culture, making all the departments to use common practices, and aiming towards the same goal and profit. Comparing with competitive companies, Tanglewood is a medium-sized organization with big ambitions and great potential. They use the same layout and provide the same products, which are also offered by genera merchandise retailers, i.e. Kohl’s or Target.
Tanglewood is a department store chain, that features variety of items such as clothing, appliances, electronics, and home décor. The company’s price policy can be described as moderate, targeting middle- and upper-income customers. Tanglewood main characteristic is an “outdoors” theme, that promotes healthy lifestyle. The company also outlines its design concepts’ simplicity and elegance. Tanglewood has originally started as a single store, which sold both outdoor clothing and equipment, designed themselves. The first success was brought to the founders of Tanglewood, Tanner Emerson and Thurston Wood, by a unique merchandiseand personable sales staff. These specific features led to opening several more stores. By the time Tanglewood spread out more, the owners were already sure that they have a good strategies regarding employee participation, customer satisfaction, and profitability. This was another reason and a confident step towards further expansion, which presented in purchasing already existing stores, but not building new ones. The founders of the company, Emerson and Wood, had been carrying out the managerial functions, however, the corporate administration was a matter of concern. So, the main priority of the company became the consolidation of its current management strategy. Tanglewood is a successful company, that is growing rather quickly, however, the management styles and human resource practices are different depending on the the location and period of establishment. Thus, the main goal of Tanglewood’s owners is seen as restructuring of their corporate culture, making all the departments to use common practices, and aiming towards the same goal and profit. Comparing with competitive companies, Tanglewood is a medium-sized organization with big ambitions and great potential. They use the same layout and provide the same products, which are also offered by genera merchandise retailers, i.e. Kohl’s or Target.
Cited: Heneman, H.G., Judge, T.A., Smith, V., & Summer, R. (2010) Staffing Organizations: Recruitment and Selection in Canada. 2nd Canadian ed. McGraw-Hill Ryerson: Toronto, Ontario. Kammeyer-Mueller, J. (2006). Tanglewood Casebook. To go with Staffing Organizations, 5th ed. McGraw-Hill Education. Mendota House, Inc. Florida. Retrieved June 8th, 2013.