Tangled Web

Topics: Affair, Marriage, Infidelity Pages: 3 (777 words) Published: February 19, 2013
Case Analysis
Case: Tangled Web
Individual: Noel Biderman
I am Noel Biderman, the founder of Ashley Madison. To begin with, Ashley Madison is the online personals and dating destination for casual encounters married dating, discreet encounters and extramarital affairs. Our motto is “Life is short, have an affair.” (Tangled web, 264) For some people who think my business is a problem, and I am doing an unethical business then I will prove you wrong. As a businessman, I do not open this business to encourage people to cheat or to pursue anyone to believe that cheating is good as I, myself, am happily married and father of two kids. However, my goals are to have a successful business and service that many people would reject as wrong with great number of profit and try to make as safe environment as possible for those who are committed to this cheating idea already.

First, Ashley Madison provides a credible and confidential avenue for people who want to have an affair. There are several stages in a relationship. It started with the meeting stage, then come along with chasing, honeymoon, and comfortable stage. Until the two people meet the tolerance and downhill stage, that is when most problems start to happen. It is the stage when people start to make excuses to make distance and stop trying to make things work between the two. During these time, people often lies to each other, telling the untruthful to get away from each other and start having the need of meeting new one. And let’s face it, not everybody nowadays is faithful to his or her partner, it is part of human condition. Therefore, instead of having the affair in the workplace which could cause unfair promotion and someone to lose their job, going on to a single website and pretending to be something you are not or even worst as breaking the law and visit an escort, why not go on to Ashley Madison and meet up with other people who have the same thought and wanting to be in an affair as you do....
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