Talent Management Activities

Topics: Retailing, Birla family, Department store Pages: 50 (13685 words) Published: March 11, 2013

"The art of putting the right man in right place is perhaps the first in the science of management, but the art of finding a satisfactory position for the discontented is the most difficult" -Talleyrand

Recently words like attrition, retention and job switch is back with a bang as the Indian economy is booming. Indian job market is expected to grow in line with economic growth and double at Rs 2000 crore within 5 years (with 20 percent growth per annum). Retaining the star performers of the company is need of the day now. Aditya Birla Group’s foray into the Retail sector began in 2006 with the acquisition of Trinethra, the South Indian based chain of stores. May 2007 saw Aditya Birla Retail launching its own brand of stores ‘MORE’. The stores are in 2 formats: Supermarkets and Hypermarkets. As on Dec 2011, 891 Supermarkets and 11 Hypermarkets are operational across the country. The report is on “ORGANISATIONAL STUDY AND ATTRITION ANALYSIS AT ADITYA BIRLA RETAIL LIMITED, BANGALORE”. This report is based on exhaustive analysis of ABRL’s recruitment system, training structure and working environment followed by interviewing the ex-employees. The analysis explains that employees are satisfied about the work environment and teams they are working in. The main element behind the current attrition rate at ABRL is the low compensation they are offered and personal setback they face due to long working hours and no arrangement of commutation by company. Also there is lack of employee engagement which makes employee lose interest in their job. It has been suggested to have more employee engagement programs that would help employees to know the company policies and career development options. ABRL should take feedback from the employees about the facilities in ABRL and improve them to satisfy employees to possible level. Transport facilities should be provided for employees working in late shifts. If female employees have personal restriction about working in late shifts, they should be put in first shift. The theoretical knowledge gained in MBA course is used to analyze the current attrition of company and organize an employee engagement session at few of the MORE stores for front end employees. The employee engagement program went very well and helped to understand employee’s current state of mind and their outlook at ABRL.


1.1 Introduction about the Retail Sector
Retailing consists of the sale of goods or merchandise from a fixed location, such as a departmental stores, boutique or kiosk, or by post, in small or individual lots for direct consumption by the purchaser, Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it...
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