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Philippine Daily Inquirer
The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages, it is also the country’s most trusted source of hard-hitting news and countless exposés. Its meaningful goal of making a difference in the everyday life of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the country’s no. 1 newspaper, the Philippine Daily Inquirer will remain steadfast in its commitment to bring “Balanced news, fearless views” to readers when and where it matters. Consumers seeks that the broadsheet they avail has complete, latest and accurate information gathered which will decide going to the nearest broadsheet retailer and avail the product where in the consumer may thinks that Philippine Daily Inquirer is just the right broadsheet that satisfies his needs, at the same time the consumer may recommend it to their peer or co-workers. Socio economic class ABC as the major consumers on Philippine Daily Inquirer, which are engaging in the environment of business is a must to be updated in the fast moving Business environment. As a wide information distributor print media in the Philippines Philippine Daily Inquirer do not need too much advertising strategies word of mouth and some recognitions will be effective in influencing the buying behavior of consumers. Mercury Drug

Mercury Drug Corporation today has grown beyond our expectation. Thanks to the millions of Filipinos who have patronized our stores all these years and to our family of hard-working and dedicated Mercurians.  Looking forward, Mercury Drug dreams to more opportunities of fulfilling business relationship with the public, by renewing its collective commitment of serving its customers whose trust and patronage has allowed Mercury Drug...
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