Takahiko Naraki a young entrepreneur in Japan owning Yuugen Gaisha called BIP his first venture started in 1997 failed and had to close BIP. He re-established BIP in 2001 with a new venture which deals with software models for customer’s relationship management. He also continues to work in a catalogue sales company which helps to support his daily needs as well as invest in his business. In order to cut cost and to be independent BIP was a one man show. The work pressure ultimately affected his health. Today he is at the junction where he is very close to reach his goal to success at the same time his health is deteriorating. He has to decide if he can reach his goal without affecting his health.
1. Comprehend the Case Situation: Data Collection, Identify Relevant Facts
Takahiko Naraki a young entrepreneur in Japan owning Yuugen Gaisha (a minimum three million yen capital investment business) called BIP his first venture on providing education started in 1997 failed and had to close BIP. He re-established BIP in 2001 with a new venture. He now deals with Internet-based business model which provides customer relation management services. He works in a catalogue sales company which pays him ¥300,000 per month. He invests the money remained after household expenses on his venture. Naraki travels from Nagoya to Tokyo on business seven to eight times a week. This expense comes up to ¥30,000. He formed strategic partnership with Affiliate Company for NGX and E.X.NetCom for Super X. His partnership with Affiliate provided him with a strong customer base of approximately 50 companies generating revenue to Affiliate of ¥ 480,000 to ¥ 880,000 but BIP received only 25% of this. Inch & Morse, (2004).
2: Defining the Problem
The main problem lies in Naraki’s business structure. He needs to address to issues with respect to personal time management, business growth and financing. He...