Tak Nak Campaign
A very good morning to our dear Principal, Mr. Hasnan bin Jaafar, teachers and students. Recently, our former Prime Minister, Tun Abdullah Ahmad Badawi launched an anti-smoking campaign called “Tak Nak”. You can now see this short and rhyming catch phrase “Tak Nak” everywhere – on billboards, posters, TV ads, and sometimes I even hear it on the radio. Though some people have criticised our government for setting aside a staggering sum of RM100 million over 6 years for the campaign, it is nothing compared to the huge amounts that tobacco companies spend to promote smoking. But in this war against smoking, money definitely talks; it is necessary for the Tak Nak Campaign to constanly remind us of the hazard of smoking because about 50 Malaysian teenagers light up for the first time every day. In fact, some of these youth progress steadily from this to regular use, with addiction raking hold within a few years. And this is despite the warning on every pack of cigarettes that states unequivocally “Smoking is dangerous to your health”. What can the Tak Nak Campaign do to combat this? Their aggressive advertising creates media awareness among the public, especially among the fashionable young crowd, that smokers have yellowed teeth and suffer from shortness of breath and tells them that it is not cool to smoke. It is also not responsible of them to affect non-smokers with second-hand smoke. Also, there is a succession of infomercials on TV and in the papers showing the debilitating effects of tobacco addiction on the body and gruesome statistics of smoke-related deaths. We are now familiar with the graphic pictures of damaged lungs on billboards which should scare people into not smoking. This works, as I know some of my friends are quitting now, or trying to reduce the number of cigarettes they smoke per week. However, I feel any anti-smoking campaign is more effective if other...
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