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Taco Bell: Reengineering

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Taco Bell: Reengineering
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|Taco Bell- A Reengineering Success Story |
|A Reengineering Success Story |
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Contents 1. About Taco Bell 3 2. The Problem Starts 3 3. Reengineering to the Rescue 3 4. The After Effects 6

About Taco Bell

The franchise, Taco Bell is an eatery that needs no introduction. Taco Bell Corp. based in Irvine, California is a subsidiary of Yum! Brands, Inc. , and the United States’ leading Mexican style quick-service restaurant. Taco Bell serves tacos, burritos signature Quesadillas, grilled stuft burritos, nachos, and other specialty items such as the Crunchwrap Supreme, in addition to a wide variety of Big Bell Value Menu items.

Taco Bell serves more than 2 billion consumers each year in the more than 5,800 restaurants in the US. In 2005, Taco Bell generated sales of $1.8 billion in company restaurants and $4.4 billion in franchise restaurants. More than 80% of their restaurants are owned and operated by independent franchisees. There are currently more than 278 restaurants operating in Canada, Guam, Aruba, Dominican

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