Table of Contents 1. Change Management 2 A. Strategic Changes 3 B. Technological Changes 3 C. Structural Changes 4 D. Behavioural Changes 4 2. Introduction to Tata Motors 5 A. Size and Industry 5 B. History and Timeline

Topics: Tata Motors, Tata Nano, Change management Pages: 14 (4820 words) Published: March 3, 2013
Table of Contents

1.Change Management2
a.Strategic Changes3
b.Technological Changes3
c.Structural Changes4
d.Behavioural Changes4
2.Introduction to Tata Motors5
a.Size and Industry5
b.History and Timeline5
3.The Survey8
a. Questions to be asked for survey9
b.Sample Answers11
c.Results Obtained12
5.Analysis of the Results13
6.Factors Responsible for Change and how the Organization responded15 a.Phase one16
b.Phase two17
c.Phase three17
7.Steps taken by TATA Motors for ‘Leading the Change’18 8.Organizational Growth and Barriers to Change21

1.Change Management

Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. Change management (or change control) is the process during which the changes of a system are implemented in a controlled manner by following a pre-defined framework/model with, to some extent, reasonable modifications. Change management is the process of developing a planned approach to change in an organization. Typically, the objective is to maximize the collective benefits for all people involved in the change and minimize the risk of failure of implementing the change. The discipline of change management deals primarily with the human aspect of change, and is therefore, related to pure and industrial psychology. In project management, change management refers to a project management process where changes to a project are formally introduced and approved. The field of change management grew from the recognition that organizations are composed of people. And the behaviors of people make up the outputs of an organization.

Types of Organizational Change
Strategic changes
Technological changes
Structural changes
Changing the attitudes and behaviors of personnel
There are many models in understanding the transitioning of individuals through the phases of change management and strengthening organizational development initiative in both government and corporate sectors. They are •ADKAR Model

Formula for Change
PCI (People Centered Implementation)

These changes have been described in detail:
a.Strategic Changes

b.Technological Changes

c.Structural Changes

d.Behavioural Changes

2.Introduction to Tata Motors

a.Size and Industry

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. b.History and Timeline

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954 •The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). •Strategic alliance with Fiat: In 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains •The company is establishing a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through...
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