For example, the Sidekick customers considered the cream of the crop for the wireless industry, which is always trying to pull in a younger crowd ready to stay connected with friends. The company rolled out the red carpet when it introduced this high-end multimedia. The television commercials featured rapper Snoop Dogg using his T-Mobile Sidekick to message a long series of celebrities, such as Paris Hilton, Wee Man, Wayne Newton and Burt Reynolds for help in doing his laundry. The health of the brand can be improved up to some extent by celebrity endorsements and can compensate for lack of new ideas.
Many companies, even as they grow large, still aim to be seen as hip and cool. Laudable a goal as this might b, I've never been a big fan of the quest for “cool,” because experience has taught me that pursuing this elusive marketer's dream often represents a classic case of putting the cart before the horse. It's not productive to get hung up on being perceived by the young as cool and hip, because this particular... [continues]
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(2010, 07). T-Mobile. StudyMode.com. Retrieved 07, 2010, from http://www.studymode.com/essays/T-Mobile-363671.html
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"T-Mobile." StudyMode.com. 07, 2010. Accessed 07, 2010. http://www.studymode.com/essays/T-Mobile-363671.html.