To study the potential of shopping mall with special reference to Rewa city:
Year 2011-2012 Submitted to
Professor in-charge of BBA
Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA| Submitted ByJaya PanjwaniB.B.A. (VIth Sem.)| Department of Business Administration A.P.S.U. Rewa (M.P.)
3. Research Methodology
5. Expected Contribution
Rationale of study
A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area - a modern, indoor version of the traditional marketplace. Shopping malls have many stores altogether and it is very easy to shop around in a mall because there are many stores under one roof so many stores have different variety of items u need. Shopping centers usually have multiple entrances from parking areas, the street, mass transit, and anchor stores. The last usually have multiple entry points as well. Some malls have delivery entrances in the back of stores.
In other words shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version of the traditional marketplace.
Shopping centers or shopping malls represent a collection of variety of stores and depending on the size of center, they may also include food court & entertainment facilities.
Shopping malls have become an important part of the economic and social fabric of the cities. In India there are many shopping malls and this number is expected to increase due to the interest of consumers and investors in shopping malls. This can lead to over saturation triggering high level of competition. Thus deeper understanding of consumer expectations, experiences and perceptions regarding mall image has become much more essential.
Shopping malls are one of the fastest growing sector in Indian economy. As it provides all the products under one roof, saves money on transportation, customers can use card money etc. And now rather than shopping, malls have many things to do like entertainment. And for families, visiting the mall was an event. You could shop at dozens of stores, catch a movie and eat mounds of fast food,play games and many more so u see its not only fun its everything u get under one roof.
In order to study the underline rational of different typologies of shopping malls one need to understand first the drivers of location demand for retail space.
As shopping malls have become the most common of shopping environment and have influenced the make-up of cities around the world. And as the city Rewa is developing with very fast pace as in recent past years the parks, roads etc. were improved so we need the shopping malls as the shopping spot for people and as the population is increasing day by day we need to develop the places for shopping and in this field we are backward as shopping malls are not here.
So in order to build the shopping malls here, we need to first analyze and study the potential of shopping centers in Rewa city.
Objective is essential for research study. Without object, researcher cannot reach to destination. So it’s very essential for research study. There are many types of objective for study: 1. To know the consumer preference towards malls....