Synopsis on Shopping Mall
A
SYNOPSIS
ON
To study the potential of shopping mall with special reference to Rewa city:
Year 2011-2012
Submitted to
Dr.AtulPandey
Professor in-charge of BBA
Programme
Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA | Submitted ByJaya PanjwaniB.B.A. (VIth Sem.) | Department of Business Administration A.P.S.U. Rewa (M.P.)
Index
1. Rationale
2. Objective
3. Research Methodology
4. Limitation
5. Expected Contribution
Bibliography
Chapter plan
Rationale of study
A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area - a modern, indoor version of the traditional marketplace. Shopping malls have many stores altogether and it is very easy to shop around in a mall because there are many stores under one roof so many stores have different variety of items u need. Shopping centers usually have multiple entrances from parking areas, the street, mass transit, and anchor stores. The last usually have multiple entry points as well. Some malls have delivery entrances in the back of stores. In other words shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version of the traditional marketplace. Shopping centers or shopping malls represent a collection of variety of stores and depending on the size of center, they may also include food court
SYNOPSIS
ON
To study the potential of shopping mall with special reference to Rewa city:
Year 2011-2012
Submitted to
Dr.AtulPandey
Professor in-charge of BBA
Programme
Under the guidance ofMrs. Shikha Singh ChauhanFaculty of BBA | Submitted ByJaya PanjwaniB.B.A. (VIth Sem.) | Department of Business Administration A.P.S.U. Rewa (M.P.)
Index
1. Rationale
2. Objective
3. Research Methodology
4. Limitation
5. Expected Contribution
Bibliography
Chapter plan
Rationale of study
A shopping mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area - a modern, indoor version of the traditional marketplace. Shopping malls have many stores altogether and it is very easy to shop around in a mall because there are many stores under one roof so many stores have different variety of items u need. Shopping centers usually have multiple entrances from parking areas, the street, mass transit, and anchor stores. The last usually have multiple entry points as well. Some malls have delivery entrances in the back of stores. In other words shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version of the traditional marketplace. Shopping centers or shopping malls represent a collection of variety of stores and depending on the size of center, they may also include food court
Bibliography: * Appendix