Synopsis on Consumer Behavior of Amul

Topics: Marketing, Milk, Marketing research Pages: 4 (1175 words) Published: May 29, 2013
A Synopsis on
“logistic management and creation of market demand for amul’s fresh paneer ”

(AT Gujarat Cooperative Milk Marketing Federation LTD.)


“consumer’s buying behaviour mapping with respect to Amul frozen products.” Without consumer behaviour’s understanding it makes gaining more customers difficult, Especially in today’s competitive world. It also helps when you want your customers to buy more from your business. Their buying behaviour is one of the elements you need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. Getting your customers to have an emotional attachment to your brand is one of the keys to keeping them loyal. As well it is one of the key factors in gaining referrals and recommendations. When you want more customers for your business it makes it easier to select the best marketing strategy when you understand. The understanding of your customers’ buying behaviour is based on the following: What Are Their Reasons For Buying?

You need to have a clear understanding both the rational reasons and importantly the emotional reasons customers buy. So their pain is pretty acute. They will look for a business to provide peace of mind and help them to stop worrying. These emotional reasons will be a far bigger driver than price in their buyer decision process. How Often Do they Buy?

Understanding this can help you with the timing of your marketing tactics. Knowing how often they buy can also be used when deciding what type of product or service you offer. Are They Buying For Others?

Sometimes customer buys on behalf of others. A classic example is mothers buying for their children. Â The ones that use or consume your products or services can have a big influence on the buyer so you need to make sure you consider both in your marketing. What Do They Buy?

If you have a range of products and services it is a good idea to understanding which particular products or...
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