Synopsis of a Marketing Project

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  • Topic: Bajaj Auto, Bajaj Avenger, Auto rickshaw
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  • Published : January 22, 2013
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Synopsis
A Study on
“MARKET COMPETITION AND CUSTOMER ATTITUDE REGARDING BAJAJ AUTO PRODUCTS” [pic]
Submitted in partial fulfillment for the requirement of Bachelor of Business Management degree Course of Bangalore University By

Mr.FOKRUJJAMAN BARBHUIYA
{Reg. No. 10XEC18010}
Under the Guidance of
Mr.PRAKASH BORAH
[pic]
East Point College of Higher Education
Bidarahalli, Bangalore – 560049.
2012-2013

Title of the project
“A Study on the Market Competition and Customer Attitudes Regarding BAJAJ AUTO Products”

Organization Profile
• Name: KARTHIK AUTO WORKS
• Address: #. 127, Old Madras Road, K.R.Puram, Bangalore-560036 • Nature Of Organization: Authorised Service Centre for Bajaj Auto Limited. • Business Profile: Dealer and Service Provider

• Products: Bajaj pulser 220, Pulser 200, Pulser 180, Pulser 150, Pulser 135, Bajaj Discover 150, Discover 135, Discover 125, Bajaj Patina, Bajaj ktm Dukes, Bajaj Avenger, etc.

• Website:www.bajajauto.Com
Objectives of the Study
• To study the effectiveness of sales and services of different bikes. • To know the reason why people prefer a brand.
• To find out the service policy.

Scope of the Study
• The sales and services different bike dealt by Karthik auto works, Bangalore. • The source of information for this study will be customers

Research Methodology
Sample Size

The sample size of the study undertaken is 100 customers from the city.

Data Collection

There are various methods available for data collection, for the study the method used are Primary data and Secondary data:

• Primary data: primary data is original data gathered from the customers of Karthik Auto Works.

• Secondary data: secondary data refers...
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