Synopsis of Berger Paint

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  • Topic: Marketing, Distribution, Marketing management
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  • Published : December 7, 2012
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SPMR COLLEGE OF COMMERCE

A synopsis on the topic:-

Analysis of the distribution channels of Berger Paints.

To prof. Deepak Manhas
By Sahib sambyal
Roll no # 1
BBA-3rd year
SPMR College of commerce
Jammu, j&k.

Introduction

Berger Paints India Limited (BPIL) is one of India's foremost paint companies, currently ranked as second largest on the basis of consolidated sales turnover in Indian paint industry. Berger paints was established in 17th December, 1923, the as Hadfield’s (India) Limited. Today Berger Paints India Limited, having solely used and developed the name and trademark BERGER and all its variants in India, is a household name in paint. With Head Office in Kolkata the company manufactures and markets a range of decorative & industrial paint products under various product brands and has it operations spread throughout the length & breath of the country; with seven manufacturing facilities in India and more than 85 depots, several regional & area offices, besides four facilities overseas. It has a workforce of over 2500 employees and a countrywide distribution network of 15000 plus dealers. Berger Paints has clearly demonstrated its commitment to Indian consumers for over 88 years, by offering its varied range of high performing quality products backed by highest level of customer service. Company's high ethical standards in business dealings and its on-going efforts in community welfare make Berger Paints India Limited a responsible corporate citizen. While the company's decorative and Industrial paints continue to gain an increasing market share, Berger as an organization has managed to achieve sustainable competitive advantage through innovations in all spear of business, desire to excel and by creating a winning culture & abiding faith in its values & philosophy among all its stakeholders. With Berger Paints you can now see your imagination of color unfurl in front of your...
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