Synopsis About Door Step Banking Project

“CHANGES IN BANKING TOOLS , TECHNIQUES AND REACH DUE TO DOOR STEP BANKING”.

A STUDY IN THE REGION OF MUMBAI.

Synopsis

SUBMITTED

TO THE

Somaiya Instiute of Management Studies and Research

Mumbai UNIVERSITY, Maharashtra

FOR THE Sem V Project of

Masters in Marketing Management

By

Yuvaraj K Pawar

UNDER THE GUIDANCE OF

Prof. Dr. Sunil Pillai

Somaiya Institute of Management studies and Research

Vidyavihar, Mumbai, Maharashtra

TABLE OF CONTENTS

|S.NO. |TOPIC |PAGE No. |
|1 |Introduction |1 |
|2 |Objective of the study |7 |
|3 |Hypothesis |8 |
|4 |Research Methodology |9 |
|5 |Scope of study |13 |
|6 |Utility of the study |14 |
|7 |Limitation of the study |15 |
|8 |Time Schedule |16 |
|9 |Bibliography |17 |

SYNOPSIS

INTRODUCTION

“The purpose of a business is to create customers” said Peter Drucker.

Over a century ago, in a small town or village, before the advent of the super market and the mall, people went to the nearby general store to purchase goods. The owner and the staff of the shop recognized the customers by