Preview

synopsis

Good Essays
Open Document
Open Document
1348 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
synopsis
SYNOPSIS

ON

FINANCIAL PERFORMANCE ANALYSIS.

BY

ANISHA ANN JOHN

FOR

GOOGLE Inc.

SYNOPSIS
ON
FINANCIAL PERFORMANCE ANALYSIS

FOR

GOOGLE Inc.

Submitted To:
Faculty Guide: Mr. VishwanathanBharathan

Submitted By:
Name of the Author: Anisha Ann John
Reg. No : 1012004
Date of Submission: 04/04/2012

Introduction
Background

Performance evaluation of a company is usually related to how well a company can use it assets, share holder equity and liability, revenue and expenses. Financial ratio analysis and trend analysis are the best tools of performance evaluation of any company. In order to determine the financial position of the company and to make a judgment of company’s efficiency, its operation and management and ability to utilize its assets and earn profit. It determines the greater the coverage of liquid assets to short-term liabilities and it also compute ability to pay mortgage payments from the cash generate. It measures overall efficiency and performance. It determines of share market condition of the company.

ABOUT THE COMPANY

Google Inc. was incorporated in California in September 1998 and reincorporated in Delaware in August 2003. Google focuses on improving the ways people connect with information. The company maintains and index of web sites and other content, and makes the information available to anyone with an internet connection. From offering search in a single language Google now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, Google now has thousands of employees and offices around the world.As at 31st December 2011, Google had 32,467 full time employees who are also the equity shareholders of the company with a significant ownership.
Google provides products and services in more than 100 languages in more than 50



Bibliography: www.google.com http://www.netchunks.com www.yahoo.com http://www.pcworld.com/article/245806/apple_vs_google_by_the_numbers.html www.nasdaq.com www.IBISWORLD.com Businesses monitor international‘s quarterly forecast reports. (2010-2011)

You May Also Find These Documents Helpful

  • Better Essays

    Assignment 1 bus 499

    • 1158 Words
    • 3 Pages

    Google was first incorporated as a privately held company on September 4, 1998. Their main product is the search engine, which is the most popular search engine across the globe. Google runs more than one million servers in data centers around the world and process more than one billion search requests on a daily basis’s (NASDAQ).…

    • 1158 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Cango Financial

    • 1115 Words
    • 5 Pages

    The success of a business depends on its ability to remain profitable over the long term, while being able to pay all its financial obligations and earning above average returns for its shareholders. This is made possible if the business is able to maximize on available opportunities and very efficiently and effectively use the resources it has to create maximum value for all involved stakeholders. One way the performance of a company can be measured on critical areas such as profitability, its ability to stay solvent, the amount of debt exposure and the effectiveness in resource utilization, is performing financial analysis where a set of ratios provides a snapshot of company performance and future prospects. Financial analysis is also a very useful technique that forms a basis for making key decisions about company operations. In addition to internal company members, these ratios are used by potential investors and shareholders to make investment decisions about the company.…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release multiple language versions of Google.com and became the world 's…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    The world’s most powerful Technology Company was co-founded by two Stanford University graduates in 1998. Both Larry Page and Sergey Brin, the Google guys, met while studying at Stanford University as PhD candidates. From the beginning Google’s mission statement was, “to organize the world's information and make it universally accessible and useful.” Google currently runs over one million servers and processes one billion search requests of user generated data every day. One of the most noticeable traits of Google is its rapid growth in recent years, which has triggered numerous acquisitions and partnerships that go beyond its search engine. Google offers online productivity software, social networking tools, web browser, photo organization and editing, and instant messaging applications.. Not only has Google managed to be a very successful company it has also managed to come on top as one of the best companies to work for. Google year after year comes in as one of the top 5 companies to work for on Fortune’s list of top 100 companies to work for. With perks like free food, free massages, free laundry service, and always-casual attire who wouldn’t want to work for Google? Google also leads the development of the Android mobile phone operating system and is currently one of the most visited sites in the world making it one of the most successful businesses of our time.…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Doogle Analysis

    • 539 Words
    • 3 Pages

    Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, computing, software and online advertising technologies. It was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. They incorporated Google as a privately held company on September 4, 1998.…

    • 539 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    When analyzing a company’s financials, it is important to conduct ratio and trend analysis. Ratio analysis allows for certain important performance factors to be translated into useful statistics for a given reporting period. Trend analysis, on the other hand, provides insight into a company’s long-term situation since a comparison of certain key ratios spans multiple years; hopefully providing analysts with a clue as to how the company will perform in the future.…

    • 2070 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Company Motivational Profile

    • 2277 Words
    • 10 Pages

    Google is one of the search engines available for Internet surfers. Two computer science graduates from Stanford started Google in 1995. Larry Page and Sergey Brin began a search engine called back rub, which is Google. The two computer science graduates began in the garage of a California home. The company ran business from this garage on a server from University of Stanford. After a short time, Google became lucrative and moved from the garage to an office building (Google History, 2011). The products and services provided by Google exceed other search engines.…

    • 2277 Words
    • 10 Pages
    Better Essays
  • Better Essays

    Google Management

    • 2240 Words
    • 9 Pages

    Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page. Originally the search engine used the Stanford University website with the domain google.stanford.edu. Google is now an American Public Corporation specializing in Internet searching and online advertising. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics in 1999. The company has remained at this location ever since, and the complex has since become known as the ‘Googleplex.' In 2006, Google bought the property from SGI for 319 million (Olsen, Google). Google's competitive advantage has been built upon two decisive factors: its innovative technology, and its simplicity. It led in the United States with 47.3% of Web searches in the month of May compared with Yahoo at 20.9% and MSN at 13.6%. Google's management techniques have proven to be fruitful. One of their "10 Golden Rules" -Google's compilation of ten rules which help motivate their employees - is place employee's in the same or even different departments in close quarters to allow them to communicate, which in turn, makes coordination extremely efficient. Google runs a unique and exceptional work atmosphere, from its constant technological advances to its friendly work environment; Google's future…

    • 2240 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Google is the largest search engine and the name of the corporation founded by Larry Page and Sergey Brin, The idea of Google was developed in the dorm room of its founders, while they were students at Stanford University. Google became an official corporation on September 4, 1998. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. According to an article written in PC World, by McCracken, 2005, Google seems to be taking the far-reaching implications of those words literally. After carefully examining Google’s philosophy, mission, value and vision statements, it is evident that Google does what it says.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Labor Union At Google

    • 1874 Words
    • 8 Pages

    Google is an American multinational conglomerate company that specializes in internet based products and services. These products and services include online searching, advertising technologies, cloud computing, and software. Google was founded September 4th 1998 in Menlo Park, California by Larry Page, and Sergey Brin. Google’s main headquarters can be found in Mountain View, California. Google is a subsidiary of the parent company Alphabet Incorporation. Google is a very large company and it has subsidiaries of its own. These subsidaries are YouTube, ITA Software, AdMob, and Google Japan. Google is currently trading stock under the letters GOOGL and GOOG. Google has been around for about 18 years and continues to thrive. A lot of Google’s…

    • 1874 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Larry page

    • 643 Words
    • 3 Pages

    Google founded in 1998 with Sergey Brin. Google soon found itself at the top of search engines and from a small, garage- based company had transformed into a global giant. Google now is a synonym of world's no1 ideal (New York Post, 2011) and employs 53546 people owns numerous offices worldwide.…

    • 643 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Google is the most extensively used Internet search engine and provides Internet-related products and services, including Internet search, software and advertising technologies around the globe, include the desktop as well, with applications for web browsing, organizing and editing photos and sending massages. According to book of Bruce C. (2009), “Google has since expanded beyond its original mission of creating the best search engine to what it is today ” (p.33). Google began in1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. The first name of Google was actually called BackRub which was on Stanford’s servers for a little over a year. BackRub finally became too large and was taken off of the servers. They thought that needed a better name for the engine and ultimately came up with Google. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 4, 1998 in the state of California. Google is well known for their organizational cultures distinctiveness and uniqueness compared to their competitors. On the Google’s website, they have listed down 10 core principles that guide the actions of the entire organization. On May of 2000, Google was in 10 different languages now and a partnership was developed with yahoo to be the default search. This is where the company really begins its humongous growth. In addition, Sergey Brin and Larry Page has established the Google’s culture that is based on informality, creativity, innovation and fun (Google, 2010). “ Focus on the user and all else will follow”- Google strives to put the end user's profits ahead of shareholders when they are making corporate decisions. Google promises for users that they’ll deliver the best user experience possible by providing a clear and…

    • 2232 Words
    • 9 Pages
    Best Essays
  • Good Essays

    For this, first of all, some key financial ratios were considered for evaluation. Some of these include Debt/Equity Ratio, Current Ratio, Quick Ratio, Inventory Ratio, P/E Ratio and Book Value/Share. On the basis of in-depth study on these key indicators, important results about the company’s corporate performance were derived which helped in analyzing the company’s actual financial position in the market and also determining its business competitiveness.…

    • 633 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Located in Mountain View, CA, the Google corporation was begun as a simple research project by Larry Page and Sergey Brin during their studies at Stanford in early 1996. While attending classes, Page theorized that a search engine that could analyze the relationships between websites, rather than searching meta data or keyword appearances, would be able to produce better results than those using existing technologies. He was certainly on to something. Today, with more than 9,000 employees and more than 200 million search requests per day, Google has become the world 's largest and most used search engine, far outpacing its contemporaries such as Yahoo, MSN, AOL and Ask.…

    • 1592 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Financial performance is an important aspect which influences the long term stability, profitability and liquidity of an organization. The Evaluation of financial performance using Comparative Balance Sheet Analysis, Common Size Balance Sheet Analysis, Trend Analysis and Ratio Analysis had been taken up for the study with “IIFL Ltd” as the project. Analysis of Financial performance is of greater assistance in…

    • 320 Words
    • 2 Pages
    Satisfactory Essays