Synergy of High Net-Worth Individuals with Icici Prudential's Distribution Channel

Topics: Life insurance, Financial services, Insurance Pages: 38 (9001 words) Published: March 8, 2008

Financial market is one of the markets where there is lots of option for the Company, because this market is at the starting point or at the initial stage. ICICI prudential is a part of these financial markets who is selling the insurance as well as the mutual fund. The financial market mainly depend upon the investor who have the power of money to invest into the market in the form of insurance or mutual funds, and our objective was to find out investor who can be the future client of the company, our project "Synergy of High Net- Worth Individuals (HNI) With their Distribution Channel" ,which mainly focus on finding out the investment behaviors of the HNI clients, their mode of investment , and the people who can change their financial decision, because most of the HNI client usually take the Advice of the people who are close to them ,and has the knowledge about the financial market.

Theory and Concept

Financial market is one of the market, which had started to grow a few years ago, and with boom in this sector many private company came into existence, and ICICI prudential is one of them. The Financial market is mainly depend on the people who had enough money to invest, to get a good return out of it and our project aim was to find out those prospect who can invest heavily on the financial market and the source through which we can reach them, such as:-

* Bankers.
* Chartered Accountant.
* Investment Consultant

It is general known that most of the heavy investor usually consults their bankers, chartered accountant or their Investment Consultant before taking any decision while investing, because they are the people who are generally close to them and know them very well, so our project was to find out, who are the people who can change their decision to ICICI Prudential favour .Most of HNI are usually depend upon their CA, because he is the person who control the financial detail of his client and his decision are generally consider as one of the most valuable decision . So our main aim of the project was to find out the various details such as:-

* Chartered Accountants name
* Chartered Accountant, Detail.
* Clients Advisor
* Bank Name

Company Profile:
About ICICI Prudential:-

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse and prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential's equity base stands at Rs. 9.25 billion with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. In the financial year ended March 31, 2005, the company garnered Rs 1584 Crore of new business premium for a total sum assured of Rs 13,780 Crore and wrote nearly 615,000 policies. The company has a network of about 56,000 advisors; as well as 7 Bancassurance and 150 corporate agent tie-ups. For the past four years, ICICI Prudential has retained its position as the No. 1 private life insurer in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life.




ICICI Prudential Life is all about……

We cover you at every step in Life



To make ICICI Prudential the dominant Life and Pensions player built on trust by world-class people and service.

This is what company hopes to achieve:

o Understanding the needs of customers and offering them superior products and service o Leveraging technology to service customers quickly, efficiently and conveniently. o Developing and implementing superior risk...
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