Syllabus STRATEGIC MANAGEMENT REGULER
ECMM 801021– STRATEGIC MANAGEMENT
Course Syllabus (Reguler)
About the Course
Course Description
1. This particular course in strategic management study is specifically combined with the perspective of strategic or business model innovation. 2. Mastery of the principles of Strategic Management is necessary for executives acting as company leaders who run a company to do better than its competitors.
3. This course explores various kinds of thinking frameworks and techniques of analysis in the practice and process of strategic making and implementation in order to determine the objectives of the business, to identify the impacts of external environment, to develop internal resources, to select competitive strategiesin the market place.
4. Strategic Management is characterised as integrated, combining the functions of management (marketing, finance, operations, technology, human resources, etc.) to make a move in sustaininga competitive advantage in the market, and to maintainthe balance among the company’s various interests.
Learning Objectives
1. To equip participants with the strategic thinking frameworks, along with the principles and best practices that may increase the managerial capabilities to run and develop the company.
2. To train participants contributing creatively in the work place, to company’s competitiveness, by identifying and mapping the development of resources and capabilities, excellent competitive position in the context of turbulent environment.
LEARNING METHODS
1. The classroom sessions adoptthe Participant-Centered Learning
(PCL).
a. Participants are expected to be actively involved while discussing case analyses.
b. Participants have a good mastery of the theories from the reading materials, in order to build capability in strategic thinking and competitive exploration on company strategies,
ECMM801021, Rev-HMS-25August14
Page 1 of 7
and reasoning on the practice of competitive move.
2.
Course Syllabus (Reguler)
About the Course
Course Description
1. This particular course in strategic management study is specifically combined with the perspective of strategic or business model innovation. 2. Mastery of the principles of Strategic Management is necessary for executives acting as company leaders who run a company to do better than its competitors.
3. This course explores various kinds of thinking frameworks and techniques of analysis in the practice and process of strategic making and implementation in order to determine the objectives of the business, to identify the impacts of external environment, to develop internal resources, to select competitive strategiesin the market place.
4. Strategic Management is characterised as integrated, combining the functions of management (marketing, finance, operations, technology, human resources, etc.) to make a move in sustaininga competitive advantage in the market, and to maintainthe balance among the company’s various interests.
Learning Objectives
1. To equip participants with the strategic thinking frameworks, along with the principles and best practices that may increase the managerial capabilities to run and develop the company.
2. To train participants contributing creatively in the work place, to company’s competitiveness, by identifying and mapping the development of resources and capabilities, excellent competitive position in the context of turbulent environment.
LEARNING METHODS
1. The classroom sessions adoptthe Participant-Centered Learning
(PCL).
a. Participants are expected to be actively involved while discussing case analyses.
b. Participants have a good mastery of the theories from the reading materials, in order to build capability in strategic thinking and competitive exploration on company strategies,
ECMM801021, Rev-HMS-25August14
Page 1 of 7
and reasoning on the practice of competitive move.
2.