School of Business
RES/351 Version 1
Copyright © 2011 by University of Phoenix. All rights reserved.
This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
•University policies: You must be logged into the student website to view this document. •Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin.
All electronic materials are available on the student website.
Week One: Recognizing the Situation
Objectives1.1Recognize a situation, problem, issue, or opportunity that needs addressing. 1.2Determine the significance, scope, magnitude, and feasibility of finding a solution to the situation, problem, issue, or opportunity. 1.3Identify ethical issues involved in business research.
1.4Describe the business research process.
ReadingRead Ch. 1 of Business Research Methods.
ReadingRead Ch. 2 of Business Research Methods.
ReadingRead Ch. 3 of Business Research Methods.
ReadingRead Ch. 4 of Business Research Methods.
ParticipationParticipate in class discussion.3/11/134
Nongraded Activities and Preparation
Resource: Business Research Methods
Review the “Bringing Research to Life” sections of Ch. 1 & 3 of Business Research Methods.
Respond to the following:
•What evidence is presented that shows effort was made to understand the management dilemma? •Identify and classify all of the variables in the U.S. Army’s dud shell research. •What was Myra’s hypothesis for the U.S. Army’s dud shell research? What was the U.S. Army’s hypothesis? Nongraded Activities and PreparationResource: Business Research Methods Review Exhibit 4.1, “The Research Process,” in Ch. 4 of Business Research Methods.
Find a case study of a research example in which a clear statement of the management dilemma leads to a precise and actionable research.
Explain the management dilemma, the management question, and the research question(s).
Answer the following questions:
•Why did you consider the research to be actionable?
•Was the business research process followed in its entirety? Individual
Current Events in Business ResearchWrite a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library.
Format your paper consistent with APA guidelines.3/11/135
Week Two: The Purpose of Business Research
Objectives2.1State the purpose of the business research.
2.2Develop appropriate research questions and hypotheses.
2.3Identify dependent and independent variables in business research. ReadingRead Ch. 5 of Business Research Methods.
ReadingRead Ch. 6 of Business Research Methods.
ReadingRead Ch. 11 of Business Research Methods.
ReadingReview Ch. 3 of Business Research Methods.
ParticipationParticipate in class discussion.3/18/134
Nongraded Activities and Preparation
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