Syllabus Res 341

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School of Business
Course Design Guide

RES/341 Version 6
Research and Evaluation I

Copyright

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Course Title:Research and Evaluation I

Course Location/Times:University of Phoenix
Guaynabo Puerto Rico
Mondays from 6:00pm to 10:00pm

Course Credits:3

Electronic Resources:All electronic materials are available on your student Web site.

Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons. Doane, D. P., & Seward, L. E. (2007). Applied statistics in business and economics. Boston, MA: McGraw-Hill/Irwin.

Instructor’s Name:Prof. Yolanda García Lugo

UOPhx E-mail Address:(787) 529-6225

Alternative E-mal Address:
ygarcialugo29@yahoo.com

Availability:5:00 pm to 11:00pm Mondays thru Fridays by phone. 8:00am thru 11:00pm Sundays and Saturdays by phone or electronic mail.

Course Description

This course integrates applied business research and descriptive statistics. Examination of the role of statistics in research, statistical terminology, the appropriate use of statistical techniques and interpretation of statistical findings in business and research will be the primary focus.

Course Topics & Objectives

Week One: Defining Research Process and Data Measurement

• Define how data is collected, measured, and described in business research. • Define business research and its purpose.
• Develop problem definitions and hypotheses.
• Explain the components of a sampling design.

Week Two: Data Collection Methods and Introduction to Descriptive Statistics

• Develop a questionnaire for survey research.
• Identify ethical implications in business research.
• Calculate measures of central tendency and dispersion. • Identify statistical symbols and definitions.

Week Three: Introduction to Research Design and Probability Theory

• Examine the role of probability for making inferences in business research. • Interpret descriptive statistical data.

Week Four: Continuous Probability Distributions

• Explain the central limit theorem and its importance in sampling theory. • Apply confidence intervals to solve business problems.

Week Five: Summarizing and Looking Forward

• Use statistical research to reduce risk in the making of a business decision.

Course Materials

Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons.

Doane, D. P., & Seward, L. E. (2007). Applied statistics in business and economics. Boston, MA: McGraw-Hill/Irwin.

All electronic materials are available on your student Web site.

Supplemental Resources

Orris, J. B. (2007). Basic statistics using Excel and MegaStat. Boston, MA: McGraw-Hill/Irwin.

Recommended Weekly Point Values

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