School of Business
Course Design Guide
RES/341 Version 6
Research and Evaluation I
Copyright © 2010, 2009, 2007, 2006, 2005, 2004 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Final exams contain third-party copyrighted materials. Portions are: Copyright © 2010 University of Phoenix. All rights reserved. Copyright © 2010 McGraw-Hill. All rights reserved.
Copyright © 2010 Wiley & Sons. All rights reserved.
Edited in accordance with University of Phoenix® editorial standards and practices.
Course Title:Research and Evaluation I
Course Location/Times:University of Phoenix
Guaynabo Puerto Rico
Mondays from 6:00pm to 10:00pm
Electronic Resources:All electronic materials are available on your student Web site.
Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons. Doane, D. P., & Seward, L. E. (2007). Applied statistics in business and economics. Boston, MA: McGraw-Hill/Irwin.
Instructor’s Name:Prof. Yolanda García Lugo
UOPhx E-mail Address:(787) 529-6225
Alternative E-mal Address:
Availability:5:00 pm to 11:00pm Mondays thru Fridays by phone. 8:00am thru 11:00pm Sundays and Saturdays by phone or electronic mail.
This course integrates applied business research and descriptive statistics. Examination of the role of statistics in research, statistical terminology, the appropriate use of statistical techniques and interpretation of statistical findings in business and research will be the primary focus.
Course Topics & Objectives
Week One: Defining Research Process and Data Measurement
• Define how data is collected, measured, and described in business research. • Define business research and its purpose.
• Develop problem definitions and hypotheses.
• Explain the components of a sampling design.
Week Two: Data Collection Methods and Introduction to Descriptive Statistics
• Develop a questionnaire for survey research.
• Identify ethical implications in business research.
• Calculate measures of central tendency and dispersion. • Identify statistical symbols and definitions.
Week Three: Introduction to Research Design and Probability Theory
• Examine the role of probability for making inferences in business research. • Interpret descriptive statistical data.
Week Four: Continuous Probability Distributions
• Explain the central limit theorem and its importance in sampling theory. • Apply confidence intervals to solve business problems.
Week Five: Summarizing and Looking Forward
• Use statistical research to reduce risk in the making of a business decision.
Sekaran, U. (2003). Research methods for business: A skill-building approach (4th ed.). New York, NY: John Wiley & Sons.
Doane, D. P., & Seward, L. E. (2007). Applied statistics in business and economics. Boston, MA: McGraw-Hill/Irwin.
All electronic materials are available on your student Web site.
Orris, J. B. (2007). Basic statistics using Excel and MegaStat. Boston, MA: McGraw-Hill/Irwin.
Recommended Weekly Point Values