Ballarpur Technical Campus, Ballarpur
BIT – School of Business
(Affiliated to Gondwana University, Gadchiroli)
A.I.C.T.E., New Delhi Approved Courses
Syllabus of MBA SEM I
Name of Student:-………………………………………….. Roll Number:-…………………………………………………
Paper C11: Principles of Business Management
Unit I: Basic Concept of Management: - Nature, definition and importance of management, Purpose and scope of management, Functions of management, Management: science or art, Management and Administration, Case Study: Professionalism of management in India.
Unit II: Evolution & Development of Management Thought - Scientific management; Contribution of Taylor, Fayol, Mary Follet, Elton Mayo, Peter F. Druckar; Hawthorne experiments, Contingency approach. Management ethics and Management Culture, skills required by Manager, methods of skill development, Case study: Comparative study of main features of Japanese Management and Z culture of American Companies. Unit III: Management Planning & Decision Making – Meaning, Definition, characteristics of planning, objectives of planning , Nature of planning, Importance and Advantages of planning Steps in planning process, Limitations of planning, Essentials of a good planning, Concept, characteristics of decision Making, Types of decisions, Steps Involved in decision making, Importance of decision making, Innovation and Creativity in Decision making . Case study-Strategic planning in Indian Industry, MBO
Unit IV: Organisation, Coordination & Direction - Concepts, Principle of organization, Importance, Features of good organization structure, Types of Organisation structure. Coordination – An essence of Management, Importance and need for coordination, Principles of coordination, Methods of achieving effective coordination; Meaning of direction, Importance and Principles of direction, Characteristics of good directives. Unit V: Authority and Responsibility - Authority, Responsibilities and Accountability, characteristics of authority, Importance of authority, Types of authority, Delegation of Authority, Limitations of Authority, Span of control. Unit VI: Controlling - Concept, Definition, Areas or scope of control, planning-control relationship, steps in control process, Types of Control - (a) Feed forward control (b) Concurrent Control (Real Time Information & Control), (c) Feedback Control. Techniques of control, Essentials of an effective control system.
1. Principal of Management, Dr. Neeru, Vasishth, Taxmann’s 2. Principals of Management, T. Ramaswamy, Himalaya Publishing House 3. Essentials of Management, Harold Koontz & Heinz, Weihrich, 5th Tata McGraw Hill 4. Management (A Global Perspective), Heinz Weihrich &Harnold Koontz, 10th Tata McGraw Hill 5. Fundamentals of Management, Robins, 3rd Pearson Education Asia
Paper C12: Managerial Economics
Unit –I: Introduction to Managerial Economics: Definition, Nature and Scope of Managerial Economics, Application of Economics to Business Decision, Relationship with other areas in Economics, Production Management, Marketing, Finance and Personnel, Operations research – The role of managerial economist- Unit – II: Demand and Supply Functions –Theory of Demand: Demand Analysis, Elasticity of demand, types and significance of Elasticity of Demand. Demand estimation – Marketing research approaches to demand estimation. Need for forecasting, forecasting techniques. Supply Analysis – Supply function, the Law of Supply, Elasticity of Supply. Practical Problems on Demand curve and Demand Function. Unit–III: Production & Cost Analysis - Production & Production Function: Concept, Forms of production function, Law of variable Proportions, Returns to scale. Cost concept, Short term and long term cost. Average cost curves, cost output relationship, Cost curves, Economies & Diseconomies of scale. Practical Problems on estimation of production function – Kobb-Douglas production...
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