Swott Analysis Paper

Topics: Fast food, Strategic management, Nutrition Pages: 2 (573 words) Published: October 15, 2009
Swott Analysis Paper
A Swott analysis plays a major role in strategic planning. This analytical tool helps management identify the strengths, weaknesses, opportunities, threats and trends that are involved within an organization. Identifying these basic factors helps a company build a strong futuristic plan. The Swott analysis seperates these factors into catagories making them easier and more efficiently addressed.

A Swott analysis is essential to a business because when strengths and weaknesses are identified, these are addressed more efficiently. When a company is unaware of these basic factors it becomes vulnerable to failure. For example when a company identifies the weakness of its product it targets the problem and improves it. Finding the strength of a product helps the company portray it to its full extent. According to the Mc Donald’s Hell Case a weakness linked to the decline of profit of Mc Donald’s is today’s society and its focus on healthier food. It has been known that their food pose some type of health risk because of their fat content. By identifying this weakness, Mc Donald’s owners can strive to developing healthier food.

A Mc Donald’s strength is its name and how well known it is. Almost anyone in the world knows the name Mc Donald’s. The marketing approach the company has taken has been very successful, therefore it poses as a strength. By providing healthier food and promoting it as well can be the key to success and upbringing of this well known company. Another strength of the company is the invasion of the market. Mc Donald’s is getting rid of weak franchises. These franchises have been cataloged as providing poor quality and customer service. According to the article Mc Donald’s hamburger Hell in the 1990’s franchises stopped grading for cleanliness, speed and service and this relieved franchises of a main focus. This change in quality became a problem to some franchises and were bought out because they could not keep up with...
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