SWOTT Analysis
Target Market and Segmentation
Dressing up a foot with a very stylish, cute high heel is something that women of all ages take pride in. Finding the perfect shoes for a dance, to wear to work, to hit the town, and to go to church are just some different instances that the perfect shoes are a necessity. The target market for the new Nike brand high heels would be girls and women from ages of 14 years to 60 years of age. Women would most certainly be a target market for high heels, not only because of their gender, but also for the feeling that is often associated with a cute pair of heels, (Azodi, 2014). The segmentation criteria for Nike to promote their new high heel based upon the need for the shoe. Business wear, fashion, daily comfort, sports team designs, and the age of the consumer are all apart of Nike’s segmentation criteria.
Businesswomen would be a great target for Nike’s launch on high heels because women in the business world are required to dress fancier than the average working girl and high heels certainly help bring that fancier appearance out. Nike would benefit from offering the sleek, black high heel to go with any suit set. Fashion is an important criterion when women choose a high heel shoe to purchase because women naturally love matching their shoes with a fashionable outfit, (Azodi, 2014). Nike would be able to accommodate fashion by offering the new high heel line in many different styles, shapes, and colors. Nike would also be able to interest these women in their new fashionable shoes by adding jewels and different design patterns on the heels of the shoes. This would give the shoe a sense of uniqueness and most certainly sink into the heart of a fashion fanatic. Nike would also benefit from marketing the high heels to sports teams. This would allow the customer base to grow larger because even women who play sports would more than likely wear heels with their team’s logo on them. Sports fanatics would also be more likely
Dressing up a foot with a very stylish, cute high heel is something that women of all ages take pride in. Finding the perfect shoes for a dance, to wear to work, to hit the town, and to go to church are just some different instances that the perfect shoes are a necessity. The target market for the new Nike brand high heels would be girls and women from ages of 14 years to 60 years of age. Women would most certainly be a target market for high heels, not only because of their gender, but also for the feeling that is often associated with a cute pair of heels, (Azodi, 2014). The segmentation criteria for Nike to promote their new high heel based upon the need for the shoe. Business wear, fashion, daily comfort, sports team designs, and the age of the consumer are all apart of Nike’s segmentation criteria.
Businesswomen would be a great target for Nike’s launch on high heels because women in the business world are required to dress fancier than the average working girl and high heels certainly help bring that fancier appearance out. Nike would benefit from offering the sleek, black high heel to go with any suit set. Fashion is an important criterion when women choose a high heel shoe to purchase because women naturally love matching their shoes with a fashionable outfit, (Azodi, 2014). Nike would be able to accommodate fashion by offering the new high heel line in many different styles, shapes, and colors. Nike would also be able to interest these women in their new fashionable shoes by adding jewels and different design patterns on the heels of the shoes. This would give the shoe a sense of uniqueness and most certainly sink into the heart of a fashion fanatic. Nike would also benefit from marketing the high heels to sports teams. This would allow the customer base to grow larger because even women who play sports would more than likely wear heels with their team’s logo on them. Sports fanatics would also be more likely