• Singapore international airline culture is a corporate culture, their corporate culture encourage the labours to improve cabin services. The employee unions are clearly stabled in their work. They classified their employees unions according their employment. Company culture leads the SIA to get the competitive advantage. According to businessweek.com Michael Tan, SIA's Senior Executive Vice-President (Commercial)’s statement their company culture is competing in the marketing lead front. • The Singapore airline’s image and reputation are shown high impact on the people in Singapore and the passengers who are from worldwide locations love to fly on the SIA. This is strength of the company. Their services toward their regular customers are encouraged the people to switch it back to SIA. • Structure of the SIA is strong enough. They are having subsidiaries’ this wills to give more profits and they formed subsidiaries in Singapore out of Singapore. They are providing not only passengers transporting services but also they are providing cargo services, around eight countries. SIA has fully owned no frill airline services. These structures are holding the SIA’s market share in high level. • Employees are the asset of their strategic. They are recruited from the global labor markets. The pilots also recruited from the global markets. Around 30000 specialized in their fields. SIA is getting high effective and efficient work from their employees. • They have established hubs and subsidiaries in many countries it is strength of managing their resources effective and efficiency. It will increase the profit of SIA. • SIA has the strong experience of more than fifty years from the beginning of the MSA. Experience is also strength of SIA. Because it is widely known its services in time based. It will have good experience management and managers. Experience came up with new ideas to satisfy their customers. • Online ticket booking reduce the operational cost. For...
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