Management 303 SWOT Analysis of United Parcel Service
Section I-Organizational History
UPS have been around in business for over a century and have had many changes and also experienced a lot in the years they have been in business. The united parcel service (UPS) which delivers more than 15 million package a day to about 6.1 million customers in 200 countries around the world, making it the world’s largest package delivery company. The UPS headquarter is located in Atlanta, Georgia and operates primarily in the united states with about 428,000 employees. The mission statement is “what can brown do for you’’ emphasize the company’s ability to provide services to almost any one in the world, at any address. Also before the $42 billion company grew into a worldwide name it was first started as a small messenger company in 1907 by two aspiring teenager Jim Casey and Claude Ryan in settle, Washigton with just $100 dollars. And the top competitors of UPS include federal express (fed ex), DHL International and the United States Postal Services.
Section II-Strengths and Weaknesses
I would consider two strengths of UPS to be global Brand and a Strong distribution network. Two of UPS current weaknesses I would say would be perception of ground delivery instead of overnight and a heavy union presence. Strength #1- Global brand
UPS is targeting a global market of producers and consumers, while making a move to become the supply chain integrator of choice in e-commerce. UPS offer products and services that are state of the art in logistics, which I think is good because it include the use of bar codes and RFID, high speed package routing systems, and consulting services. UPS charges package prices that are in alignment with the industry and is willing to raise prices alongside FedEx. It has been able to charge fuel surcharges successfully. A sales force is maintained to reach business customers and producers crucial to...