Chariman of Maruti Suzuki: RC Bhargawa
Chief Executive Officer:
Joint Venture: Suzuki Corporation Japan for technology holding 54% stake in Maruti Suzuki India limited. Market Share:53.3%
Contemporary technology of Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world) During 2005 company came with superior 16*4 hypertech engine across entire Maruti Suzuki range, the technology was harnessing the power of brain 16-bit computer to a fuel efficient 4-valve engine give ideal combination of power of and performance to their car. Recently company has today unveiled its flagship CNG engine technology, 'intelligent-Gas Port Injection' or I-GPI on five popular models. The models include SX4, Eeco, WagonR, Estilo and Alto and are being launched in Delhi NCR, Mumbai and Gujrat. With this initiative, the CNG footprint of the company spreads across entry level cars, compact cars, sedans and MPV segments Recently the company has unveiled the Hybrid car engine and launched it in CWG 2010 of India.
Early mover advantages
Maruti Suzuki was the first company to have brought in the technology in India in 1983 and bring a wave with Maruti 800. Maruti 800 has been the leader on the sales list for a long-long time in the industry. The move has created a strong awareness of product of the company in the Indian Market till 1998 the market share of the company was 98% in India. •
Good promotional strategy is adopted by MUL to transform its thoughts to the people about its products o
Baleno: “Missed the flight catch Baleno” The most comfortable Car even in long drives. o
Esteem: “My Daddy’s Big Car” Affordable mid size car o
Alto: “Lets Go” The fuel efficient and affordable car
After Sales Service “Kya yanha Maruti Service Station hai” Availibility of service stations even in the remotest place in the country.
Recruitment is done in very tedious manner ensuring talent and best professional The company finds the best professional by conducting a six round of tests to take out the best however the recruitment depends on the designation of incumbent post.
Strong Distribution Network
Maruti Suzuki, is expanding its distribution network and plans to add 200 more dealerships of year 2010, as demand has picked up in the auto sector. Maruti currently has 800-plus outlets covering more than 500 cities. The company is also betting big on the rural market.
The company is cautiously reducing its revenue from the domestic car segment by expanding in product segment and geographical location. By its brand name and image the company is able to gain substantial market share like MPV segment with the launch of Echeo.
Expect frequency of new launches to accelerate
Maruti has been consistently launching one new model every year in addition to refreshers of its existing models. In the context of emission norms change, the company has upgraded most of its existing models to BS-IV emission standards. We believe this price point would be plugged with a new launch at a comparable or lower price point to the existing offering so as to revive its market share in the A1 segment.
The company has joint venture with Suzuki of Japan earlier dependent on Suzuki but now planned to go independent and develop its R&D unit for manufacturing car. . Suzuki has its R&D center in Rohtak which is its only state-of-art research center outside Japan. The company has started looking for hiring the best engineer from overseas shores to make the R&D capability independent and self sufficient by 2012 MSIL intends to have more than a 1000 auto engineers in its R&D team to improvise upon its research skills. The company intends to launch a 100 percent made in India car by 2012 which has been exclusively conceived, designed and developed in India by Indian engineers. . Suzuki has its R&D center in Rohtak which is its only...
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