Swot of Fineart

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Strengths
Location (in terms of host city and exhibition venue)
Hong Kong is considered as an ideal destination for art exhibition due to its central location in Asia, the position of gateway to China which is now the largest art market worldwide, as well as the advantage of free port policy, free tariff, free flow of capital and freedom of expression. From the prospective of conference participation decision-making process, a modified model suggested by Zhang, Leung and Qu (2006) to evaluate location factors, Hong Kong creates great attractiveness to participants in terms of its international image, monsoon-influenced humid subtropical climate, safety, sightseeing opportunities, restaurant & accommodation facilities and the common language use in English. Besides, Visa-free access to 147 countries and direct fights to Hong Kong provides convenient accessibility. The venue of FINE ART ASIA is at Hong Kong Convention and Exhibition Centre (HKCEC), an award-winning Centre that ideally situated in the “heart of the city”, Hong Kong Island’s Wanchai district, and easily accessed by MTR, Taxis and Ferries. HKCEC Hall 5 BC offers 7,598 sqm of exhibition space, capable for 498 of 3m x 3m exhibition stands. Two 5-star luxury hotels are connected to the HKCEC, the Grand Hyatt Hong Kong and the Renaissance Harbour View Hotel and there are nearly 6,000 hotels rooms within its walking distance. Furthermore, ranging from cafe to fine Chinese dining, seven distinctive restaurants are available within the Centre. •Uniqueness

Miles (1986) proved his initial assumption that the uniqueness of an art exhibition lies in its informality. Two main decision-makers in FINE ART come from the different background and expertise, that one is specialized in classical Chinese furniture, while another is a passionate of contemporary art. Rather than offering the finest museum-quality antique, the uniqueness of this event is created by their respective expertise and a perfect combination...
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