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SWOT Of Disneyland HK WT

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SWOT Of Disneyland HK WT
Weakness: One of Hong Kong Disneyland’s weaknesses is relatively smaller size the Disneyland than other countries. This is limited with Hong Kong’s space and Hong Kong is one of the most densely populated place in the world. It means the facilities and areas are less than other countries. As a result of this, there is resistance of tourist to visit Hong Kong Disneyland because there are some tourists visited to other countries already, tourists may compare with Hong Kong and other countries Disneyland such as Tokyo Disneyland. It may affect tourists have a bad impression on Hong Kong Disneyland.

The other Hong Kong Disneyland weakness is too unreal that might only attract kids or story lovers. Since Disneyland is a classic cartoon company, there is many children’s memory such as Mickey Mouse, Donald Duck and the Snow White Princess. These are the famous characters that attracted many children. So, Disneyland is unreal because it always flaunt.

Threats: Direct competition from Ocean Park. Ocean Park can attract many different levels people go to in cause it have many items of hall such as panda exhibition hall and aquarium. It for the whole family together to visit. Also Ocean Park to promote Hong Kong people Promotions. From 24 November to 12 December 2014, HK residents can enjoy 20%off on adult ticket the discounted price is HK256; 25% off on student ticket the discounted price is HK$240 or child ticket the discounted price is $120HKD. Therefore, Hong Kong people would choose Ocean Park as their choice rather than Hong Kong Disneyland.

Most important is the emergence of Shanghai Disneyland, in recent years, Hong Kong Disneyland mainly served the guest who came from mainland China, after the inauguration of Shanghai Disneyland, Hong Kong Disneyland will face a serious challenge cause Shanghai Disneyland will have two themed hotels, a lake, and large venues for retail shopping, dining and entertainment which is more attractive than Hong Kong Disneyland.

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