Swot Maxis

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Maxis Berhad started their operations in the year 1995 being the leading mobile communication service provider in Malaysia with more than 11.4 million mobile subscribers up to date. (Maxis Berhad, 2011) SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats where it will be used to assess the business as it is important for companies to analyze SWOT on their companies. It will also be analyze in this report on how the strengths will be used to overcome the weaknesses as well as the opportunities overcoming the threats. Strengths and weaknesses will be analyzing on the company’s internal factors whereas opportunities and threats will be analyzing on the company’s external factors. There are several main telecommunication in Malaysia comprising Digi, Celcom, U-Mobile and Maxis. As compared to the above competitors, Maxis’ strength is that Maxis had a wider coverage in most towns around Malaysia and also covers north-south highways. Also, compared with other competitors, the customer service quality is better in terms of efficiency. Maxis is one of the pioneer telecommunication companies apart from Celcom and has the latest technology HSDPA(3.5G) or Fibre-to-the-Home (FTTH) . Maxis provides affordable plans/packages to different types of consumers whether its a prepaid customer or postpaid customers with phones available in 12 months or 24 months. Apart from that, Maxis also provides the best deals to thier consumers especially the prepaid segment which the prepaid segmentation is large. In addition, Maxis also has very strong marketing people as they are always the first telecommuncation company to introduce new mobile plans, ie: when Maxis launche thier i-Phone 4 pricing, after a few hours, Digi also launched thier i-Phone 4 pricing at lower price but longer contract period of 24 months to 36 months. Maxis’ also having the lastest technology as well as having the most comprehensive services ranging from fixed line to wireless broadband as well as...
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