Swot Maruti Suzuki Ltd

Topics: Suzuki, Maruti Suzuki, Suzuki Alto Pages: 16 (2891 words) Published: November 24, 2010
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A Project report


1st and 2nd Phase of swot analysis activity

Guided by - Submitted by-

Prof. Nihit Jaiswal Sanjay Sharma

MBA-3rd sem


➢ Define the business & company -

1) Company’s Portfolio:-

Maruti Udyog Limited (MUL),INDIA’s finest and Asia’s largest automobile industry was established in 1981 by an act of parliament.MUL, the first automobile company in the world to be honored with an ISO 9000:2000 certificate, is a subsidiary of Suzuki Motor Corp (holds a 54% equity stake). The Government of India remains a significant equity stakeholder (10%).With its early mover advantage in Indian market; Maruti retains a dominant Market share despite increasing competition.

But now Maruti Suzuki India Limited a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in Delhi.

2) Business Portfolio:-

The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The other activities of the Group comprises of facilitation of Pre-Owned Car Sales, Fleet Management and Car Financing. The Group also provides services like framing of customized car policies, economical leasing of cars, maintenance management, registration and insurance management, emergency assistance and accident management. The product range includes 14 basic models with more than 150 variants. The Group has operations in over 100 cities with more than 150 outlets and also exports cars to other countries.

Promoter:- Mr. R. C. Bhargava(chairman)



The Leader in the indian Automobile industry, Creating Delight and Shareholder’s Wealth; a pride of india.


Maruti Suzuki strive to undertake new service programs to meet unsaid needs of customers and retain its competitive edge by offering high quality products.

Product mix:-

The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles and Spare parts. The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

1. 800 (Launched 1983)
2. Omni (Launched 1984)
3. Gypsy (Launched 1985)
4. WagonR (Launched 2002)
5. Alto (Launched 2000)
6. Swift (Launched 2005)
7. Estilo...
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