For Sandwich Blitz Restaurant Chain5/5/2012
Sandwich Blitz has many things to consider before deciding on taking the step of expanding their business. The local economy, potential locations, and whether the company has the available resources must all be considered. The best way to help make the decision to expand is by using a process called SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, this method allows the businesses to determine if the final objective is achievable, and if it isn’t what goal would be.
The strengths that Sandwich Blitz possesses are numerous; they have already expanded seven times from the initial location. Therefore, the company already has experience with expansion and understands all of the intricacies involved. Sandwich Blitz has a well established and popular product as indicated by the company’s 30% increase in profits in 2011. Additionally, current team members are encouraged to handle customer service issues themselves; this type of empowerment creates trustworthy, loyal and dependable employees. These strengths will benefit the company as they consider whether expansion will benefit their established business.
The Sandwich Blitz company also has some weaknesses. Upper management is stretched thin as the owners do not have any middle management to handle the day-to-day paper work and decision making. There is much work involved in expansion and the current upper management situation does not allow for time to do the research involved. At this point the day-to-day running of the company may suffer if Dalman and Lei must take time away from running the business to find a new location and work through the logistics of expanding. Sandwich Blitz may want to consider hiring an outside consulting firm to perform the research, but that may be an expense that this small company cannot afford.
Opportunities are plentiful for Sandwich Blitz expansion. They are a well established business...
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